(Source: Jiaxing Daily Tongxiang News) A packet of "Maizhenxuan" platinum coffee beans collected on the Metro AG shelf, and a packet of freeze-dried coffee powder brewed at home and office… These coffee smells that infiltrate the daily life of metropolises may all come from Ming's. Soon, this scent will drift towards the water town of Wuzhen.
About 3000 tons of coffee go from the enterprise to the market every year, and Mingshi Coffee has long been a well-known raw material supplier in the industry. Recently, Shanghai Weiming Food Co., Ltd., a subsidiary of Ming Group, officially signed a contract to settle in Wuzhen. The enterprise will lay out multiple modern production lines here, including coffee roasting, coffee refining, puffed food, coffee machines, and more.
After the project is completed and put into operation, the original Shanghai factory will retain its research and development functions and some production capacity, and Wuzhen will become the core production base of Weiming Food. It is expected that the total annual coffee bean roasting capacity will exceed 20000 tons, "said Zhang Min, Assistant to the President and Marketing Director of Shanghai Mingshi Food Group Co., Ltd.
This means that major gold coffee producing regions around the world will select high-quality green beans and complete a series of processes such as roasting, grinding, and precision processing in Wuzhen in the future, transforming into a rich and diverse range of coffee products, injecting strong new momentum into Wuzhen's fashion consumer goods industry.
As the leader of local coffee brands in China, Shanghai Weiming Food Co., Ltd. is one of the few comprehensive coffee service providers in China that has opened the complete deep processing link of "raw beans, baking, grinding, extraction, concentration, drying, and freeze-drying". Its cooperation map radiates at home and abroad: it not only provides services for international famous coffee brands such as ILLY, Little Red Riding Hood, JDE Group, but also deeply links with large supermarkets such as opening customers, Metro AG member stores, and exports coffee products, supporting equipment, and customized solutions to various catering platforms and chain hotels, and continues to promote the culture of fine coffee into public life.
In recent years, with the continuous expansion of business territory, the production capacity of the original factory in Shanghai has gradually been under pressure and cannot keep up with the pace of rapid development. In order to seek new production space, the company has successively contacted and inspected nearly 20 surrounding areas.
Why did you ultimately choose Wuzhen?
"Wuzhen is the permanent venue of the World Internet Conference, and this unique business card is of great value for our brand to be displayed to the outside world." Zhang Min pointed out the important consideration of settling down. "The project site is located at the intersection of Internet Avenue and Yaotai Line, which is the only way for Chinese and foreign guests to go to the main venue of the Conference, and will effectively enhance the brand's influence and exposure, which is hard to replace in other regions."
The eye-catching location conditions are a bonus, and the efficient and heartwarming investment promotion services in Wuzhen are the key factors in promoting the implementation of the project.
In the early stage, we consulted various local questions and received timely and detailed responses. The efficient and smooth connection of various work links left a very deep impression on us. At the same time, Wuzhen's high attention to the fashion consumer goods track also gave the enterprise full confidence in development, "Zhang Min said frankly.
In June of this year, the government and enterprises began their first docking, followed by multiple rounds of mutual visits and exchanges. From the site selection and demonstration of the project site to the implementation details of water and electricity facilities and infrastructure, the investment promotion team in Wuzhen provides advanced services throughout the entire process, achieving rapid response to demands and timely resolution of problems. The government and enterprises quickly agree, promoting the smooth completion and signing of the project.
Shanghai Songjiang District Cangqiao Flagship Store
It is reported that the total investment of Shanghai Weiming Food Wuzhen project is 210 million yuan, covering an area of about 26 acres. In addition to laying out modern production workshops, a brand exhibition hall will also be built to showcase the development history of the enterprise and coffee series products, promote the deep integration of industrial production, coffee culture, cultural tourism experience, and consumption scenes, and cultivate a new industrial tourism industry in Wuzhen.
We are very optimistic about the development opportunities in Wuzhen and look forward to rooting ourselves here to achieve new leapfrog development for the enterprise, "said Zhang Min.
Next, Wuzhen will continue to provide full cycle service guarantee for the project, and make every effort to promote early commencement, construction, and production of the project. The landing of Weiming Food will further enrich the fashion consumer goods industry in Wuzhen, injecting surging new vitality into the high-quality development of local industries with the rich aroma of coffee.
Reader Jia reporter: Zhu Lingjie
Editor: Cao Huiping
Liaoning ICP Security No. 21122402000217