On September 8th, Koudi Coffee officially announced that it has become the exclusive sponsor of the 2026 Tour of Guangxi Road Cycling World Tour (referred to as the "Tour of Guangxi · World Tour"). This is the second consecutive year that Koudi Coffee has partnered with this world-class racing IP. The brand's iconic red visual will once again be integrated into the red championship jersey, which symbolizes the highest honor of the race. At the same time, Koudi Coffee will provide exclusive coffee services at the race site and along the route, bringing professional quality coffee experiences to participating drivers, race staff, and global spectators.
The Tour of Guangxi is a world-class road cycling event authorized by the International Cycling Union. It belongs to the highest level sequence of the World Tour, along with the Tour de France, Tour de Italy, and Tour de West. Since its establishment in 2017, it has become one of the most internationally influential sports benchmark events in China. The 2026 Kudi Coffee · Tour of Guangxi Road Cycling World Tour will start from October 13th to October 18th, with dual categories for men's and women's world tours simultaneously. At that time, top professional riders from around the world will gather to compete on the same stage, presenting a racing feast that combines speed and scenery for cycling enthusiasts worldwide.
Li Yingbo, Chief Strategy Officer of Kudi Coffee, stated that as a long-term practitioner of quality coffee, Kudi Coffee has always polished its product core and brand value with a long-term approach, continuously deepening its sports track layout under the "Coffee+" strategy. From becoming a global sponsor of the Argentine national football team, to continuously partnering with the WTT China Grand Slam, to sponsoring the Guangxi Road Cycling World Tour for two consecutive years, and recently becoming the official strategic partner of the 2026 IRONMAN 70.3 World Tour · Dali Station in Yunnan, Koudi Coffee has always focused on top sports IP as its core link, covering a variety of sports categories, integrating professional and high-quality coffee experiences into more sports and life scenarios, and establishing long-term emotional resonance with users.
Kudi Coffee is a leading global coffee chain brand, with operations spanning 6 continents, 33 countries and regions, and over 18000 stores, ranking third in the world. Kudi Coffee is driven by technology and adheres to the brand philosophy of "good coffee comes from good ingredients". We are committed to providing customers with high-quality, cost-effective, and convenient products, as well as a youthful and fashionable brand experience. Kudi Coffee is a global sponsor of the Argentine national football team. Since its establishment in October 2022, the company has won multiple gold awards at the IIAC International Coffee Tasting Competition for three consecutive years.
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