On August 26-27, 2026, the "Heart to Heart Yunnan Tour" – "Coffee Dream Fragrance Meeting" Friendship City Communication Official Incubation Camp visited Pu'er, Yunnan. Coffee operators, young entrepreneurs, and cultural exchange professionals from multiple countries in South Asia and Southeast Asia gathered together as overseas broadcasters to embark on an immersive exploration of the coffee industry.
The overseas broadcasting team visited the Technology Innovation Center (Coffee Quality Foundation and Industry Services) of the State Administration for Market Regulation for the first time to participate in research and learning, systematically understand the development process of Pu'er coffee standardization, quality control, technological upgrades and other innovative achievements, and participate in coffee tasting, hand brewing, latte art and other experience projects.
Subsequently, the team entered the Aini Coffee Factory to gain a detailed understanding of the entire production process of Pu erh coffee beans, including selection, roasting, deep processing, and new product development. They also learned about the scientific planting and management experience, as well as the important role of the coffee industry in driving employment, empowering rural revitalization, and promoting Pu erh economic development.
Entering Daijia Lane in Pu'er, team members touch the smoke and fire of the old city, explore the integrated format of "coffee+cultural tourism", and see how a cup of coffee can revitalize the historical memory of century old streets and alleys.
On August 27th, a team of overseas broadcasting officials visited the "Beautiful Star Village · Fengka Valley" to carefully examine the construction and operation mode of the estate, explore innovative paths for the integration of Pu'er coffee agriculture, culture, and tourism, and promote industrial transformation and upgrading.
Adhering to the core concept of "connecting the world with a cup of coffee", this event uses coffee as a medium and sister city exchanges as a link. Through special lectures, on-site visits, and immersive experiences, it takes overseas broadcasting officials to understand the Pu'er coffee industry, touch the pulse of urban development, and tell the world the open story of high-quality development of Pu'er's characteristic industries.
Authors: Chen Xinbo, Yang Yuewei, Duan Yunke
Image source: Pu'er Integrated Media Center, Simao District Integrated Media Center
Produced by Xinhua News Agency's Audio and Video Department
Produced by Xinhua News Agency's International Communication Integration Platform
Liaoning ICP Security No. 21122402000217