From August 7th to 9th, the closing event of the 2026 Guangzhou Coffee Culture Season will be held at Liwan Yuehui City, presenting an immersive coffee carnival to the citizens. On August 8th, which coincided with a Saturday, the weekend leisure peak was combined with closing activities, resulting in a mix of coffee aroma and popularity on site, and a surge of consumption trend in the cool indoor environment. In the afternoon of that day, the "Pu'er Coffee · Fragrant Encounter with Flower City" special promotion event opened. A cup of mellow and fragrant coffee connected the Pu'er mountains and the city of Guangzhou, opening a new chapter of deep cooperation in the Guangdong Yunnan coffee industry.
Young and old, enjoying the fragrance of coffee together
Coffee is not just a simple drink, but integrates multiple attributes such as leisure and socializing.
There were both young people and families of all ages in the crowd that day. Wang, a neighbor of Liwanfang Village, specially brought her grandson here and ordered a latte for him. In the 1980s, I was exposed to coffee and often drank it. Now that I'm older and drink less, I think children need to try everything in order to better understand the world, "she said.
The special promotion of "Pu'er Coffee · Fragrant Encounter Flower City" was packed with people on site.
The "Flower City Coffee Fragrance" pop-up market gathers 40 coffee and baking brands, becoming the most popular area. In front of the LilBee Coffee booth, a special coffee called "peekaboo" priced at 50 yuan per cup is highly sought after. It combines the flavors of Ethiopian coffee beans, Yunnan milk fan, small Tai Mang, honey orchid fragrance Phoenix single bush, and red heart papaya, and was rated as the "best of the show" by multiple coffee enthusiasts on site. I often come across this brand online, and coffee enthusiasts have a high recognition of it. This time, I took advantage of its visit to Liwan Yuehui City to give it a try, "said Ms. Zhou, a coffee enthusiast.
A latte that is not coffee has attracted a lot of attention. This beverage, called "Spice Chai Cha Latte," comes from the light food brand ROOT. It is actually a healthy drink made with Indian black tea, water, oat milk, a mixture of spices, and coconut sugar as ingredients, and does not contain coffee. The organizer Asher told reporters that the brand has been operating online and has a central kitchen in Tianhe, Guangzhou, specializing in plant-based foods that are "additive free, preservative free, and sugar free". We also participated in the Guangzhou Coffee Culture Season event at Tianhe Sports Center before, and the promotion was very good. The young people who entered the venue had a strong targeted consumption and received a good response, so we also participated in this closing event to promote our brand, "he said.
During the Guangzhou Coffee Culture Season, Yunnan coffee shone brightly. Mr. Guo, a partner of Wujin Coffee from Pu'er City, Yunnan, and his team brought two barrels of 30 pound Yunnan Wujin Italian coffee beans to participate in the closing event. This coffee bean has a mixed flavor of dark chocolate, roasted nuts, ripe fruits, and caramel. He said that during the Guangzhou Coffee Culture Season, they participated in three events, and so far, more than 600 pounds of these bottled Italian coffee beans have been sold.
Guangdong Yunnan "coffee shop" linkage
In order to deepen the cooperation between Yunnan and Guangdong coffee, the "Pu'er Coffee · Fragrant Encounter Flower City" special promotion event was held in the afternoon of that day.
In the "Pu erh Coffee Club Living Room", Pu erh boutique coffee and characteristic cultural and creative products are neatly displayed, and the rich aroma of hand brewed coffee is pervasive. Citizens who come and go stop to savor it, browse through travel brochures, and immerse themselves in the unique charm of Pu erh tea and coffee coexistence. On the courtyard stage, Pu erh coffee, tourist boutique routes, tea and coffee investment promotion, and performances with local characteristics bring the charm of Pu erh mountains and wilderness to Flower City Guangzhou.
Coffee enthusiasts lightly smell the aroma of coffee.
The Guangzhou Coffee Culture Season is not only a showcase for flavor and creativity, but also a trading platform that connects supply and demand and promotes cooperation. On this platform, Pu'er Coffee Association has officially signed a co construction agreement with coffee associations in Guangzhou, Foshan, Dongguan, and Jiangmen, effectively transforming the "traffic" of Guangzhou Coffee Culture Season into "retention" of industrial cooperation. In the future, the five parties will work together to establish a long-term communication mechanism, coordinate efforts in production and sales docking, talent cultivation, brand promotion, and other aspects, open up channels for cross city coffee industry interconnection, and lay a solid foundation for deep cooperation and mutual benefit between the two industries.
The mascot is very eye-catching.
Liu Haifeng, President of Pu'er Coffee Association and General Manager of Pu'er Coffee Industry Development Co., Ltd., said, "By participating in this promotion event in Guangzhou, our association has established a joint construction relationship with the coffee industry associations in the four Greater Bay Area regions. We will deepen cooperation in trade, competitions, promotion of production areas, cultural tourism, and other aspects, and jointly tell the story of Chinese coffee
Left hand coffee and right hand tea, beautiful Pu'er welcomes you! "Wei Min, Vice President of Pu'er Tourism Association and President of Pu'er Travel Association, warmly invited. She said that this trip promotes Pu'er tourism resources and customized tourism products, including summer parent-child tours and study tours themed around coffee and tea, emphasizing in-depth experiences.
Make friends with coffee, gather strength with coffee. The closing ceremony of the 2026 Guangzhou Coffee Culture Season will continue until August 9th, and the last day of the event will be equally exciting. The barista latte art skills competition, coffee sensory fun challenge, coffee latte art introductory teaching, and the "Drinking Coffee and Watching Movies" themed movie event will draw a perfect conclusion to the entire Guangzhou Coffee Culture Season. Citizens and tourists should not miss it!
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