China has entered the top ten coffee-consuming countries in the world

In 2025, China's consumption of green coffee beans was around 350,000 tons, an increase of about 25% compared to 2024. China has entered the top ten coffee-consuming countries in the world.

Yunnan coffee beans are selling well domestically. Who are buying them? What changes have occurred in China's coffee consumption market recently?

In a coffee shop in Guangdong, a small coffee brewing class is underway, with participants ranging from coffee enthusiasts to practitioners seeking further training.

Reporters have learned that nowadays, from consumers, coffee shop operators to producers, the recognition of Yunnan coffee beans is constantly increasing, and the relevant procurement volume is also growing steadily.

Pan Weiyang, General Manager of a coffee roasting factory in Foshan, Guangdong: In 2025, our main increase will be Yunnan beans. Currently, 40% of our coffee beans are from Yunnan.

Behind the rising popularity of coffee beans lies the vibrant vitality of the consumer market. Nowadays, coffee consumption has evolved from a competition of taste to one encompassing the comparison of environment, creativity, and emotional value. The "coffee+" model continues to innovate, with diverse business formats and robust demand attracting more participants to enter this field.

Chen Zhuoqian, Honorary President of the Shunde District Coffee Industry Association in Foshan, Guangdong: According to official statistics, there were over 1,300 coffee shops registered with the industrial and commercial department in Shunde two years ago, and the number has now reached over 1,800.

Source: CCTV News