On August 7th, in Ciqikou Ancient Town, Chongqing, the first renovated and upgraded "Ethiopian Coffee National Promotion Experience Center" was officially unveiled at its original location. Three months ago, the experience center launched a trial operation on the first day of the May Day holiday. Nowadays, it has upgraded from a 70 square meter "first store" to a 200 square meter "flagship store", which can accommodate about 65 people at the same time, and the variety of drinks has increased from 8 to more than 30.
Upgrade of Ethiopian Coffee Experience Center.
Entering the store, the Ethiopian barista is stir frying coffee beans on site with an iron pot, and then slowly boiling them over low heat in a black pottery pot – this is the traditional etiquette of entertaining guests in Ethiopia. Carefully selected G1 grade premium beans from core production areas such as Yejia Xuefei, Xidamo, and Guji are all made from single beans, preserving the pure and rich original flavor. It is reported that during peak traffic periods, a cup of coffee can be sold here every two minutes.
Ethiopian Coffee Experience Center.
The experience center is officially authorized by the Embassy of Ethiopia in China, and jointly built by the Land Port Economic and Trade Company, the Asia Pacific Economic and Trade Development Alliance African Committee, and the China Africa Friendship Economic and Trade Development Foundation. According to Fan Wushuang, Deputy General Manager of the Land Port Economic and Trade Company, the first batch of high-quality coffee beans directly sourced from Ethiopia, which are guaranteed by the company's entire supply chain, have been shipped from the local area a few days ago and are expected to arrive at the Chongqing railway port in one month through the Western Land Sea New Corridor railway sea intermodal line.
For a long time, a large amount of Ethiopian specialty coffee has had to be distributed in multiple countries, with a long circulation chain. The new model of direct procurement and delivery this time means that coffee beans will reach Chinese consumers in a shorter time and with fewer intermediate links. At that time, some coffee beans will be sold directly in stores, and citizens can consume authentic Ethiopian specialty beans that are thousands of miles away without leaving Chongqing.
Wang Cihang, General Manager of the Land Port Economic and Trade Company, stated that the Ethiopian Coffee National Promotion and Experience Center is the first physical terminal for the company to participate in the implementation of China Africa economic and trade cooperation, and will strive to become a landmark project in the construction of an inland comprehensive hub and consumer center city.
For Chongqing citizens and tourists from all over the world, drinking a cup of Ethiopian origin coffee with zero middlemen between the blue bricks and black tiles at Chongqing Ciqikou is no longer far away.
Upstream News Reporter Yan Wei Intern Xie Haoyuan Interviewed Unit Provided Photos
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