Brand Sketch: OPTION-O is a dual city model of "Melbourne design genes+domestically built factories and marketing centers". The design team is based in Australia, and the research and manufacturing are carried out in our own factory in China. Our core product line is single dose electric bean grinder. The LAGOM series under its umbrella covers all commercial needs from community coffee shops to world-class events, with LAGOM 01 continuously serving as the official designated grinder for WBrC/WCTC/CRCC. Ranked first on the sales list of Tmall electric grinder brands during the 618 shopping festival in 2026.
Why is it a single dose
Walking into the production area of any boutique coffee shop, you are likely to see the same brand – the OPTION-O LAGOM series bean grinder. The brand's column activity "Hundred Store Celebrity Gathering" visited nearly a hundred coffee shops in major cities, and the LAGOM series became the most frequently featured grinder brand.
This is not a coincidence. In the operational logic of boutique coffee shops, the choice of grinder has never been a "equipment procurement issue", but a "commercial efficiency issue".
Traditional commercial bean grinders adopt a large capacity bean compartment design, with one compartment of beans ground from early to late. This mode is reasonable in the context of Dalian Lock – stable production and high efficiency. But for boutique coffee shops, they have to exchange 6-8 individual beans a day, each with different degrees of roasting, origin, and processing methods – the two problems of "long-term exposure of beans to air oxidation" and "cleaning time for changing beans" in large capacity bean warehouses are exactly what boutique coffee shops cannot accept.
The commercial logic of a single dose bean grinder grows from these two pain points: less residual powder means no cross contamination when changing beans, high freshness locking means every cup is in its best condition, and flexible bean changing means that 8 single products per day are no longer a nightmare.
Key choices on the timeline
Since its inception, OPTION-O has chosen the single dose route, which may seem precise today, but in 2016- when the entire industry was expanding its capacity bean silo grinder – it was a decision that required courage and judgment.
In 2016, during the early stages of its establishment
The design genes of Melbourne, Australia are synchronized with the establishment of self built factories in China. Establish the "Overseas Design+Made in China" model. The single dose design has been written into the brand DNA since the first product.
2017-2022, reputation accumulation
Fully activate Mizen's self-developed cutting disc system, marking a shift from "integration" to "manufacturing", LAGOM P64、LAGOM mini、LAGOM P100， Highly representative single dose bean grinders have been introduced one after another in the industry. Transforming from an "excellent design company" to a "manufacturing enterprise that masters core grinding technology".
2023-2025, brand explosion
The new generation commercial model LAGOM 01 has been released and has been continuously selected as the official designated equipment by the World Coffee Brewing Competition (WBrC), World Coffee Cup Testing Competition (WCTC), and World Coffee Baking Competition China Division (CCRC). The significance of this milestone is that the single dose grinder has proven that the consistency of production is not compromised in extreme use scenarios at the competition level.
During the same period, LAGOM casa and LAGO P80 successively became popular products in the industry. Mizen disc covers all specifications from 48MS and 65CL cone knives to 80OM and 102OM flat knives, supporting innovative functions such as PCS pre grinding and non hole blind knives.
The "Hundred Store Big Coffee Gathering" brand column has been launched, with LAGOM grinder as the line, connecting more coffee forces in cities, forming a positive cycle of brand shop owner consumer, and LAGOM series has become a common choice for commercial grinder.
From 2026 to present, the system has matured
With its self-developed system and high-precision manufacturing (± 0.01mm precision), the single dose grinder stands out among a group of large capacity grinders, and has topped the sales list of electric grinder brands on e-commerce platforms such as Tmall. LAGOM casa, LAGOM mini 2, and LAGOM P80 have received over 98% positive reviews.
On the occasion of the 10th anniversary of the brand's establishment, the all-new single dose dual head machine LAGOM GDS has been launched. This is the first time that OPTION-O has introduced the concept of "experimental instruments" into consumer grade grinding equipment. With one machine and two sets of disc systems, it provides unprecedented tools for understanding grinding and leads the new industry benchmark for single dose bean grinders.
What did LAGOM do right
Productize the competition standards
The Mizen 102OM non porous blind knife disc equipped on LAGOM 01 was originally designed for competition scenarios – the World Coffee Brewing Competition participants have much higher requirements for particle size distribution than commercial stores. But OPTION-O did not lock this technology into the competition product line, but instead delegated its design thinking to the entire product system.
The P80 is equipped with a Mizen 80OM non porous magnetic suction flat knife, and the CASA is equipped with a Mizen 65CL cone knife – each LAGOM grinder has achieved "race down compatibility" in its own price range: consumers may never need the ultimate particle size consistency of the Mizen 102OM disc, but when you spend ¥ 2999 to buy a CASA, you get a precision grinding tool that inherits the genes of race equipment in design thinking.
Making bean changing and cleaning no longer a 'high-risk operation'
This is the most underestimated commercial value of single dose design. Traditional bean grinders require the removal of the cutting disc when changing beans – once removed and reinstalled, the spacing between the cutting discs may become skewed.
The solution for P80 and 01 is a magnetic suction blind knife+integrated upper knife component: the cutter head is fixed by magnetic force, and does not require any tools for disassembly and assembly. It automatically returns to the factory precision when installed. LAGOM 01 goes further – the automatic powder throwing system requires almost no additional manual cleaning when changing beans. For a boutique coffee shop that changes 8 items per day, the cleaning time saved by each bean change means more cup production capacity during peak hours.
A 'laboratory' for observing cone and flat knives on the same device
The all-new single dose dual head machine LAGOM GDS is designed for boutique cafes, competition participants, or training classrooms. It requires quick switching between Italian (high alcohol thickness) and manual (high definition) grinding modes on the same device, with the ultimate grinding requirements of extremely low residual powder and high efficiency cup production. One system shares a 1650W industrial grade brushless DC motor, which drives the dual disc cutters through customized belt transmission, each with independent speed ranges. Belt drive can isolate motor vibration, isolate body heating, and balance load sharing. This means that you can have both the thickness level of a cone blade and the clarity of a flat blade on the same device – this is not 'switching', this is' parallel '.
It's not a device, it's a system
OPTION-O did not treat the four commercial bean grinders as separate SKUs, but instead designed a complete ladder from the community store to the event stage:
Community coffee shop → CASA, compact size suitable for small bar counter, planetary gear motor running smoothly independent boutique store → P80, PCS pre grinding+variable speed, one machine covering hand punching and Italian high customer flow+events → 01, Mizen 102OM cutterhead+automatic powder throwing, dual top configuration of efficiency and consistency
Top configuration of dual head machine → GDS, 102OM flat blade+100 cone blade, two sets of disc systems, providing unprecedented tools for grinding
The commercial effect of this product matrix is that a coffee shop owner, from a small shop to a large shop, from a region to a whole country, from a competition to opening their own shop – he doesn't need to change brands, just upgrade models within the LAGOM system.
LAGOM's product logic
The design concept of the commercial product line of OPTION-O can be summarized as the "cutterhead drive scenario": it is not about deciding what price range to make before selecting the cutterhead, but designing the cutterhead first, and then letting the characteristics of the cutterhead determine what scenario the product is suitable for.
LAGOM GDS – Flavor Laboratory, MIzen 102OM Flat Knife+HC100TX Cone Knife
GDS is a dual head grinding experimental instrument equipped with both a mizen HC100TX conical disc and a mizen 102OM flat disc. It is not a 'grinder', at least not in the traditional sense. It is a "laboratory" that allows you to fully observe, compare, and understand the two grinding philosophies of cone and flat knives on the same device, becoming an "experimental weapon" for coffee shops that pursue the ultimate flavor.
LAGOM 01- Event level flagship, Mizen 102OM flat blade
01 is equipped with Mizen 102OM non porous blind knife, 1700W industrial grade motor, and automatic powder throwing system, designed for an uncompromising production scenario. During the visit to the Hundred Store Celebrity Gathering, several store managers gave the highest rating to 01's fan casting system – the bean changing system requires almost no extra cleaning, which is not a bonus for stores that change seven or eight items a day, but a must-have.
LAGOM P80- Main force of boutique cafes, Mizen 80OM flat knife
P80 is the highest proportion model in the OPTION-O commercial product line. The Mizen 80OM flat blade has found the commercial optimal solution between grinding efficiency and particle size uniformity – more stable than the Mizen 65CL and more economical than the Mizen 102OM. The PCS pre grinding system+300-1700 RPM continuously variable speed makes the P80 a grinder that can accurately control particle size distribution.
LAGOM CASA – Community Store Adaptation, Mizen 65CL Cone Knife
The positioning of CASA in business scenarios is a 'non offside profession'. It does not aim for competition level, but every design is solving real problems: planetary gear motor to prevent bean jamming, plasma anti-static to reduce bar cleaning needs, and desk lamp like aesthetics make the grinder a space decoration rather than an industrial equipment. Among the community cafes visited by the Hundred Store Cafe, the compact size and design sense of CASA are the most mentioned advantages.
Frequently Asked Questions
Q: Why do boutique coffee shops need large-sized flat knife bean grinders?
A: The diameter of the disc directly affects the grinding efficiency and particle size distribution uniformity. A larger cutterhead means a longer cutting path, with more cuts per coffee bean in a single grind, more dispersed impact force, and a lower proportion of fine powder. The Mizen 102OM equipped on LAGOM 01 and the Mizen 80OM equipped on P80 correspond to the production depth requirements of event level and boutique stores, respectively.
Q: Is using a cone knife in the store not professional enough?
A: Cone knife and flat knife are two grinding philosophies, not a distinction between high and low. Cone knives usually bring a wider particle size distribution and a thicker and rounder taste, which is actually an advantage in Italian dominated community coffee shop scenes. The Mizen 65CL cone knife carried by CASA has demonstrated excellent flavor layering and complexity in daily store testing. Among the stores visited by the Hundred Store Celebrity Gathering, there is also a "cone knife+flat knife" dual repair plan – one CASA specializes in deep baking Italian style mellow thickness, and one P80 is responsible for the clarity of light baking hand wash.
Q: Is the efficiency of a single dose grinder sufficient during peak passenger flow periods?
A: Actual test data: LAGOM 01 Italian style efficiency is about 6g/s, manual punching is about 7g/s; LAGOM P80 has an Italian efficiency of approximately 2.5g/s. Single cup 18g Italian style, 01 takes about 3 seconds, P80 takes less than 8 seconds. The bottleneck is not in the grinding speed, but in the manual operation of single dose – baristas need to weigh, feed, and grind beans cup by cup. For high traffic stores with an average daily cup volume of over 200, it is recommended to equip them with 2 bean grinders (usually one Italian style and one hand press) instead of returning to the traditional bean warehouse solution.
Q: What are the advantages of using the brand new LAGOM GDS store?
A: The core advantage of the GDS (Grinding Dynamics Study) grinding dynamics system lies in the integrated symbiotic design of the flat cone cutter disc, which balances flavor levels and extraction efficiency.
Dual disc fusion architecture: comes standard with a Mizen HC100TX conical disc and a Mizen 102OM flat disc, breaking the limitations of a single disc. The flat disc improves clarity and uniformity, while the conical disc enhances thickness and sweetness, achieving complementary flavors.
Full range grinding coverage: supports full scene adjustment from press pot (coarse powder) to Italian concentration (extremely fine powder), with cone blade accuracy of 0-1250 μ m and flat blade accuracy of 0-750 μ m, and can adapt to multiple brewing methods without changing equipment.
Extremely low residual powder and high consistency: dynamic residual powder<0.1g, core tolerance controlled within ± 0.01mm, combined with 1650W brushless motor and independent powder cleaning mode to ensure stable flavor between batches.
Industrial grade precision texture: CNC 6061-T6 aluminum+stainless steel body, exposed structure that balances heat dissipation and intuitive operation, suitable for professional coffee shops' high-frequency batch extraction needs
Reference source [1] OPTION-O official product information, Tmall flagship store product detail page; Visit Records of Boutique Coffee Shops in the Hundred Store Celebrity Gathering Column from 2025 to 2026
Liaoning ICP Security No. 21122402000217