Recently, with the official nomination of six creative design works, the first "Goertez" Coffee Brand Design Competition, jointly organized by the Ma'anshan Cihu High tech Zone Management Committee, Anhui Goertez Coffee Food Co., Ltd. (hereinafter referred to as Goertez Coffee), and the Art and Design College of Wanjiang University of Technology, covering creative content such as coffee product packaging design, IP image building, store cultural wall design, and peripheral product development, has come to an end. In the following days, the expert judging panel of the competition will conduct a centralized evaluation of the six entries and ultimately select the first, second, and third prizes.
This is the first time our company has held a brand design competition through school enterprise cooperation, and we didn't expect to gather so many novel ideas, "said Cai Yajuan, Quality Control Director of Goertek Coffee, who expressed surprise about the competition. Since its launch in early June this year, the competition has attracted 63 students from different majors in the School of Art and Design at Wanjiang University of Technology to actively participate, and to enter the real scene of enterprises, creating a batch of excellent creative design works that combine the local characteristics and humanistic heritage of Ma'anshan.
Behind this competition, Cihu High tech Zone actively builds a platform for political school enterprise cooperation, focusing on accelerating the construction of the "Poetry City and Star Harbor" with powerful measures and vivid practices. Ge Rui Zi Coffee is a start-up enterprise that grew up in Cihu High tech Zone. It was registered and established in December 2024. Nowadays, its business integrates coffee bean procurement, roasting processing, and brand operation, covering roasting OEM, proprietary product development, training, store and coffee truck operation. Currently, it has 7 imported roasting machines with a daily output of 30 tons, 6 FUSO ear hanging equipment, an annual production capacity of 150 million bags, instant and capsule production lines, and a daily output of 1 million pieces and 120000 pieces. Last year, the company invested in the construction of a high-end coffee automated roasting base with an annual output of 20000 tons. The first phase of two production lines were completed and put into operation in the Western Industrial Cooperation Park of Cihu High tech Zone in November of that year. It is a supplier to many well-known enterprises such as Huazhu Association and Shanghai Airlines. This year, the company was selected as one of the first batch of municipal talent service partners.
Having technology but lacking space is a common challenge for startups. In response, Cihu High tech Zone has established an innovative service ecosystem covering the entire life cycle of enterprise start-up, growth, and maturity, building a "safe haven" for start-up enterprises. Not long ago, a mobile coffee truck loaded with rich aroma and creativity drove into the first batch of unit clusters of the "Poetry City Star Harbor" – Ningma Science and Technology Innovation Park in Cihu High tech Zone. The mobile coffee truck deployed in Ningma Science and Technology Innovation Park adopts a flexible mobile operation mode, which can dynamically adjust service hours and locations according to the pace of scientific research in the park and the needs of enterprises. Relying on the full chain quality control capabilities of Goertez Coffee from procurement, roasting to production, it can produce various boutique coffees such as American style, latte, and hand brew on site, making "a cup of coffee at any time" a daily routine for talent work and life in Ningma Science and Technology Innovation Park. It also extends the service of "Poetry City Chuangxing Port" from policy and space to the details of daily life.
As a professional science and technology innovation industrial park focusing on the field of biomedicine, Ningma Science and Technology Innovation Park in Cihu High tech Zone relies on its unique "research and development in Shanghai, transformation in Ma'anshan" dual base model, and has gathered nearly 20 biopharmaceutical enterprises such as Haoyuan Pharmaceutical and Leyan Biopharmaceutical, introducing more than 1000 talents of various types. Most young people have the habit of drinking coffee and can chat about creativity and cooperation while drinking coffee. How to serve the daily life needs of this group has become a must answer question in front of us. "In the view of Zheng Qilin, a staff member of the Talent Development Service Center in Cihu High tech Zone, the entry of mobile coffee trucks is an important measure to improve the supporting service functions of the" Poetry City Star Harbor "unit cluster. Nowadays, in the Ningma Science and Technology Innovation Park and the Double Innovation Base where innovative talents gather in Cihu High tech Zone, there are the figures of Ge Ruizi mobile coffee trucks. At the same time, Cihu High tech Zone has also planned and launched a series of diverse activities, such as "Coffee+Policy", "Coffee+Salon", "Coffee+Roadshow", and coffee brewing interest classes, using coffee as a medium, making a cup of coffee an effective link between talents, policies, and resources. (Gao Wenliang and Liu Mei)
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