What kind of sparks will be ignited when specialty ingredients meet Yunnan coffee, when old crafts collide with new trends? At the 10th China South Asia Expo, the coffee industry caf é was extremely popular, becoming a popular destination that combines flavor, culture, and creativity.
Here, the rich and fragrant coffee is no longer a distant exotic atmosphere, but the most vibrant and confident scent on the red soil. At present, Yunnan's coffee production accounts for over 95% of the country's total, and is exported to more than 40 countries and regions around the world. The premium coffee rate in the province has increased to 41.7%, and the deep processing rate of coffee has risen to 85%. From the mountains to the world, Yunnan coffee has made a strong presence in the industry.
In the coffee industry caf é, every booth hides surprises, from creative drinks that subvert taste buds, to ancient techniques with long-lasting charm, and to distinctive cultural and creative products with outstanding appearance. A stroll around can unlock the myriad of styles of Yunnan coffee.
Subvert taste buds! Wild mushrooms and ham cross over into the coffee industry
The exhibition area of this year's coffee industry hall has increased by 10% compared to the previous one, with 184 participating companies appearing on the same stage, presenting the complete development ecology of the entire coffee industry chain. The most eye-catching is undoubtedly the creative beverage that combines coffee with Yunnan's local specialty ingredients, breaking the traditional impression of coffee among the public.
Gaoligongshan coffee, Nujiang Laowo ham, and organic black tea together form a salty and fragrant coffee. "Chen Gaoqiang, a barista from Lushui Supply and Marketing Cooperative, blended Nujiang's most distinctive products together, bringing Yunnan's fireworks to the extreme.
There is always a long queue in front of the Aini Coffee booth, and the signature wild mushroom specialty coffee has become a popular product. This creative beverage cleverly blends the freshness of Yunnan wild mushrooms with the richness of premium small grain coffee, "said Cang Xiuhong, the director of operations at Aini Coffee. The non-toxic white boletus mushroom is used to make a dense milk cap, and then spirulina is used to restore the iconic color of wild mushrooms, creating a fun and whimsical blue latte that allows viewers to experience the whimsical Yunnan flavor.
The bold cross-border mixing of local ingredients and coffee not only creates a unique Yunnan style coffee flavor, but also attracts a large number of tourists and domestic and foreign buyers to stop and taste it with its novel taste. They all praise the innovative ability of Yunnan coffee. We have connected with merchants from Japan, South Korea, Dubai and other places and reached cooperation at the South China International Fair. This is an excellent stage for us to showcase our brand style. Liu Minghui, Chairman of Aini Coffee, who has participated in the fair for three consecutive years, said that relying on the South China International Fair, the company has steadily opened up a new pattern of external development.
Ancient method of fine grinding and slow cooking, understanding the romance of Chinese coffee
Inside the exhibition hall, the quaint ancient coffee experience area forms a unique scenery, showcasing the exquisite craftsmanship of Chinese coffee making. Coffee has a history of over a hundred years of cultivation and consumption in Yunnan, "said Fang Mingfeng, the general manager of Baoshan Bidun Coffee. The coffee made by ancient methods has a unique flavor, and the mountain spring water boiled over charcoal can enhance the richer taste of coffee. Traditional tools for manually grinding coffee beans can lock in the original aroma of coffee beans to the greatest extent possible. After cooking, Yunnan local brown sugar and crushed nuts will be added for blending, neutralizing the bitterness of coffee and resulting in a sweet and soft taste.
I hope more people can experience the charm of traditional Chinese coffee making techniques up close and taste the century old coffee culture. "Fang Mingfeng placed the ancient coffee making techniques in the most prominent position of the booth, hoping that visitors can understand the historical heritage of Yunnan coffee. In addition, Baoshan Bidun Coffee has partnered with Nujiang Zhiziluo Coffee to showcase the theme of "6 keys to a cup of coffee", achieving dual production areas and dual brand linkage, bringing visitors a more comprehensive Yunnan coffee experience.
The South China International Fair has built a broad platform for open sharing, bringing the coffee stories hidden in the mountains of Yunnan to the forefront. A strand of coffee fragrance carries a hundred years of time. Under the spotlight, the romance of Chinese coffee is not only reflected in the ritual of slow cooking with ancient methods, but also hidden in the steps of adhering to the production area, cultural empowerment, and industrial upgrading.
Coffee grounds as peripheral products, small cultural and creative industries go abroad
From delicious food on the tongue to daily necessities, various coffee themed cultural and creative products are ingeniously designed, integrating Yunnan folk customs and green environmental protection concepts into one, becoming hot selling products. The coffee cup series cultural and creative products brought by Shanghai Lipin Industry have gained high popularity with their innovative designs.
This is an environmentally friendly coffee cup containing 30% coffee grounds, which turns coffee grounds into treasure. The cup body can also be customized with various patterns, "said Li Yi, a staff member of Shanghai Lipin Industrial Co., Ltd., while showcasing it to reporters. At this year's South China International Fair, the Wamao series blind box cups that integrate traditional Yunnan customs, as well as the flower cup covers and handbags that are suitable for Kunming, are all very popular. Li Yi said that in recent years, characteristic cultural and creative products have been exported to South Asia and Southeast Asia through the South China International Fair platform, becoming a carrier for showcasing coffee culture to the outside world. Many merchants also came to the exhibition site to discuss cooperation.
At the South China International Fair, innovative products that deeply explore the value derived from coffee emerged one after another. Coffee not only stays in the taste experience, but also permeates into daily objects and aesthetics. Creative items such as decorations and refrigerator stickers developed around coffee are very eye-catching. While appreciating the creative design, customers can further understand the diverse development potential of the coffee industry, allowing coffee to grow from a beverage to an important link between economy, trade, culture, and lifestyle.
In the coffee industry caf é, a cross disciplinary drink opens up the imagination of the taste buds, a pot of ancient slow cooking awakens a century old heritage, and an environmentally friendly cultural and creative extension of industrial value. Crossover, inheritance, and innovation intersect here, presenting a fragrant coffee business card to the world.
Yunnan Net reporter Zhang Qimin, Xia Xintong, Zhang Cheng
Liaoning ICP Security No. 21122402000217