The innovative “Boxin Fusion Box” model creates a circle and empowers new consumption of Hongqiao coffee culture

The News Morning Post continues to explore innovative paths for the integration of cultural, business, and sports exhibitions, and innovatively creates a Box in integrated intelligent cultural and creative exhibition and sales model. This morning's news report, in collaboration with Shanghai Hongqiao International Coffee Culture Festival and Hongqiao International Coffee Port, leverages the industry trend of the 3rd "China's Choice" Global Fine Coffee Green Bean Competition to jointly launch the exclusive cultural and creative lucky bag for Hongqiao International Coffee Culture Festival. With the advantage of Box in robot store offline distribution, it integrates coffee trend goods, Shanghai style urban cultural and creative industries, and Hongqiao festival atmosphere, adding a new model for the integrated development of Shanghai's cultural, commercial, sports and exhibition.

Kahui Hongqiao Taste World Exclusive Lucky Bag with Full Highlights

The Box in Hongqiao "Coffee Hub Hongqiao Taste World" themed lucky bag, which entered the robot store this time, relies on the gathering advantage of Hongqiao International Coffee Port to select popular coffee brands in the market, suitable for the daily drinking and souvenir needs of the public, with affordable styles and versatile flavors, covering different age groups and consumption scenarios.

This Box in Hongqiao themed lucky bag features selected local coffee brands from Shanghai, providing one-stop unlocking of diverse coffee flavors. The lucky bag contains:

1. Shanghai Baoye Roasted Coffee Beans

The local professional coffee roasting IP launched by Shanghai's "Lao Kele" Baoye. It selects high-quality Arabica coffee beans from TOC award-winning merchants in Ethiopia and collaborates with a roasting factory that has been deeply involved in specialty coffee roasting for many years to bake with ingenuity. The flavor is balanced and mellow, the aroma is clean and soft, and the taste is suitable for Chinese taste preferences. It is a cost-effective choice for daily hand brewing and home extraction.

2. Mingqian Coffee Enjoy Series Free Bag Brewing Coffee

New national coffee representative brand, focusing on lightweight and convenient coffee life. The lucky bag contains a variety of flavor bags for brewing coffee, without the need for professional equipment. It can be brewed both hot and cold, suitable for various scenarios such as commuting, work, home leisure, outdoor travel, etc., making it easy to enjoy a good cup of coffee anytime, anywhere.

3. Single pack of Italian espresso with continuous coffee

The benchmark IP for portable instant coffee in China, restoring the classic Italian flavor of offline cafes, independently locking fresh single piece packaging, simple brewing, easy to carry, suitable for urban fast-paced life, and meeting the instant coffee drinking needs of young people.

Multi point global layout robot store enters four core scenarios

With the help of Box in's mature operation system, the exclusive coffee cultural and creative lucky bag in Hongqiao has been fully deployed in the core scene of Hongqiao, using robot stores as carriers to achieve full coverage of commercial districts, hubs, cultural and tourism landmarks, and community life circles

Shanghai Hongqiao Pinhui: Backed by the main venue of the 3rd "China's Choice" Global Fine Coffee Green Bean Competition, gathering industry crowds, coffee enthusiasts, and business travelers, the robot store has landed here, becoming a convenient location for customers to purchase coffee bags and check in cultural and creative goods while watching the competition and exhibitions;

Shanghai Hongqiao Hub Party Building Service Center: Creating the "first cup of coffee upon arrival in Shanghai" urban gateway scene, using affordable and popular coffee lucky bags as carriers, providing thoughtful urban cultural and tourism companion experiences for arriving passengers in Shanghai, highlighting the cultural warmth of Hongqiao gateway;

Hongqiao 1699 Shopping Mall: Rooted in the high-end commercial core area of Hongqiao, targeting the surrounding white-collar and young consumer groups, integrating coffee culture and creativity into daily shopping and leisure consumption scenes;

Lefang Hongjing Life Plaza: a sunken community commercial district that is close to the daily leisure life of surrounding residents, allowing coffee cultural and creative products to go beyond exhibitions and into people's daily lives.

Each location adopts a convenient mode of transparent display windows and QR code scanning for physical display in robot stores. It is open 24/7 and can be purchased at any time, creating micro coffee cultural and creative convenience windows distributed on the streets of Hongqiao.

Leveraging the International Coffee Festival to Unlock Diverse and Exciting Events and Festivals

This year's Shanghai Hongqiao International Coffee Festival coincides with the third "China's Choice" Global Premium Coffee and Green Bean Competition, which brings together 9 countries, 48 premium estates or processing stations, and 74 premium green beans from around the world to compete on the same stage. Over 4000 cups of sample coffee were served on-site, opening a grand feast for the whole nation's taste. The innovation of the competition adopts a dual evaluation mechanism with a weight of 60% for public judges and 40% for professional judges. Based on the preferences of Chinese taste buds, the coffee flavor is defined, breaking the barriers of traditional competitions that are only open to the industry, allowing ordinary citizens to participate in professional cup testing and evaluation.

The competition is not only a stage for green bean competition, but also a platform for global coffee industry chain docking and cooperation. The competition helps Hainan's domestic coffee brands increase their visibility, expand their sales channels, break the inherent perception of Robusta beans, and achieve a breakthrough in boutique products; It also serves as a bridge for overseas niche organic coffee producing areas such as Timor Leste to enter the Chinese market, facilitating multiple trade agreements. There are also various activities on site, such as a global coffee bean market, coffee master latte art performances, hand washing teaching workshops, cultural and creative trend markets, green bean charity auctions, national touring cup tests, etc., integrating professional competitions, public tasting, parent-child leisure, industry transactions, and cultural and creative check-in, creating a coffee culture event that everyone can participate in.

Taking advantage of the urban popularity of the Hongqiao International Coffee Festival and the "China's Choice" Green Bean Competition, Box in integrates professional coffee events, festive atmosphere, commercial consumption, and citizen life scenes through a robot store as the online download platform and a user-friendly coffee cultural and creative lucky bag as the traffic entrance.

The follow-up Box in project will continue to rely on various major festivals and exhibition business districts in Shanghai, continuously enrich the categories of cultural, creative, and lifestyle goods bags, expand more offline entry points, continuously deepen the linkage and integration of multiple formats such as culture, business travel, sports, and exhibitions, enrich new consumption scenarios in Shanghai, activate consumption vitality in business districts, and continue to support the high-quality integrated development of Shanghai's cultural, business travel, and sports exhibitions and the construction of an international consumption center city.