Recently, with international coffee futures prices rising to a ten-year high, multiple domestic brands of coffee beverages have announced price increases. The planting area and yield of coffee beans in Yunnan account for over 98% of the national total. It is highly concerned whether Yunnan can take advantage of this continuous wave of price increases to bring its coffee industry to "spring".
As a local coffee bean planting, product research and development, brand promotion, and coffee product sales enterprise in Yunnan, Yunnan Time Agriculture Development Co., Ltd. has settled its coffee planting base in Lujiangba, Baoshan City. The person in charge of the company introduced that Baoshan is the earliest industrialized planting area in China. The reason for placing the planting base in Lujiangba is that the area belongs to one of the few subtropical dry and hot valley climates in China, located between 24 ° 46 ′ -25 ° 33 ′ north latitude, at an altitude of about 1200 meters, with natural advantages such as fertile land, sufficient sunshine, abundant rainfall, and no frost all year round. The Yunnan small grain coffee planted in this area has full particles, rich aroma, special flavor, gentle bitterness, and long-lasting aftertaste. Slightly fruity and floral.
In addition to the coffee planting base, the company also has a Baoshan coffee initial processing factory and a Kunming coffee roasting factory. In terms of product development and quality control, the company has a professional team consisting of Q-Grader coffee tasters, SCA baristas, and roasters. Owning the independent brand "Shicheng" coffee.
It is reported that the beans of "Shicheng" coffee are all from the coffee beans in the company's planting base, and in the post-processing stage, "Shicheng" coffee is completed through a "product experiment and evaluation center+coffee factory" model in Baoshan, Kunming and other places. At the same time, cooperation has been established with estates, cooperatives, and other organizations in other production areas to export Yunnan coffee to various parts of the world.
Ensuring product quality has always been the core philosophy of the company. From the cultivation of coffee beans to product research and development, evaluation, promotion, and sales, "Yunnan Time Agriculture" has formed an industry closed-loop model. The team has accumulated a quality control system with many years of experience, and pays close attention to product quality from the source of cultivation, with layers of checks to release the most cost-effective and best quality products to the market, allowing more consumers to taste the taste of Yunnan coffee.
Green and organic is the 'password' for the rapid development of Yunnan's agricultural industry, and also a key move in building a 'green food brand'. Yunnan Time Agriculture Development Co., Ltd. has passed strict audits and obtained organic certification from the Rainforest Alliance. By changing land use patterns, commercial and consumer behavior, we aim to protect biodiversity and achieve sustainable livelihoods, making every effort to contribute to the protection of Yunnan's natural ecology.
Duan Jiexiang, General Manager of Yunnan Time Agriculture Development Co., Ltd., said: "The coffee consumption market in China is about 70 billion yuan, accounting for only 0.5% of the world's coffee consumption market. However, the annual growth rate of China's coffee market is about 15%, far higher than the international market's 2% growth rate. This represents that Chinese coffee has a huge market prospect. As long as Yunnan coffee can truly climb out of the low-end position of the industry chain, everything will be very promising.
Both international giants and local new forces have made Yunnan beans a must-have, and the demand side heat is changing the supply, truly driving the growth of Yunnan coffee. We should stick to our original intention, let the world perceive Yunnan, and let the aroma of Yunnan coffee float to the world! ”
World coffee legend Ted Lingle gave Yunnan Coffee a super high score of 87, and The New York Times' food column also praised Yunnan Coffee. Once, trapped in the deep mountains without recognition; Nowadays, Yunnan Coffee is using a brand new look to shatter prejudice and regain control over its own destiny.
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