Selling out immediately upon listing is the most direct praise for a good product. On April 29th, Luckin Coffee released official data: Within 24 hours of its launch, the brand new bottled ready to drink coffee sold over 1 million bottles through online channels. This achievement not only broke the first sales record in the ready to drink coffee category, but also made "Wang Yibo Same Style" the hottest coffee topic of this spring.
From the sales data, this new product launch can be considered a textbook level market explosion. On the day of listing, Ruixing instant coffee bottled new products won the top 1 of Tmall's "Coffee/Oatmeal/Instant Drink Shop", Tmall's "General List of Live Video with Goods", JD's "Top 1 of Coffee Brand Rankings", and Tiktok's "General List of Goods – Instant Coffee Category". While online channels are booming, offline channels are also showing impressive performance. Luckin Coffee has quickly expanded its products to tens of thousands of terminal supermarkets and convenience stores across the country, and many offline stores have been sold out. The omnichannel layout of online and offline allows consumers to truly achieve the goal of "getting a bottle anytime, anywhere".
Products are the foundation that ignites the market. The three flavors of coconut latte, classic American, and grapefruit C American that have been launched this time are all derived from the popular flavors verified by millions of consumers at Ruixingmen store. Luckin Coffee adheres to the standard of "freshly made quality in stores", relying on a mature research and development system and sterile cold infusion technology, combined with high-quality coffee beans from around the world, to ensure that every bottle can stably present a professional taste. The raw coconut latte is made with 100% cold pressed coconut juice and a low sugar formula, which is delicious and has a low burden; Pomelo C American style with real red grapefruit juice, refreshing grapefruit aroma perfectly blends with 100% Arabica coffee; The classic American style adheres to a zero sugar and zero fat formula, restoring the pure flavor of black coffee.
The market leading position of Luckin Coffee has been validated in multiple dimensions. Official data shows that Luckin Coffee's instant coffee products will sell over 400 million cups throughout 2025. In March this year, Ruixing Instant Coffee won the Top 1 list of categories, general list and stores of coffee liquid respectively on Tmall, Tiktok and JD. According to authoritative certification from the globally renowned growth consulting firm Frost&Sullivan, Luckin Coffee's instant coffee beverage ranks first in online sales nationwide by 2025.
On the supply chain side, Luckin Coffee relies on its own roasting bases in Pingnan, Fujian, Kunshan, Jiangsu, Qingdao, Shandong and other places to build a complete industrial chain from global high-quality coffee bean procurement to independent roasting. This vertically integrated supply chain system not only ensures a stable supply of one million bottles on the first day, but also provides solid support for Luckin Coffee's continuous expansion in all scenarios and multiple categories. One million bottles on the first day of listing is just the beginning.
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