Nanjing Gaochun: Internet celebrity coffee empowers cultural tourism, beautiful economy, and lights up rural areas

Yangtze Evening News, May 2nd (Reporter Jiang Jingyi, Correspondent Kong Lingqian) Spring is just right, and the scenery of Huashan Village in Gucheng Street, Gaochun District, Nanjing is pleasant. Gucheng Lake is rippling with blue waves, Huashan Bridge is lying in the sky, and the ecological picture of the water town is slowly unfolding. Recently, two characteristic cafes, "Huashan Lanhai" and "Tomorrow's Talk", have become popular in the area. Relying on first-line lake scenery resources and unique artistic designs, they have become popular places for citizens and tourists to relax and check-in, empowering rural revitalization with new cultural and tourism formats and effectively activating the "beautiful economy" of rural areas.

Nanjing Gaochun Internet Celebrity Coffee Empowers Culture and Tourism

The "Huashan Lanhai" tea caf é, transformed from an idle old house in the village, has a simple and fresh overall design. The two-story white small building is decorated with natural wood and complemented by a woven grass background, complementing the natural scenery by the lake. The gentle lake breeze and the fragrance of coffee fill the air, and the unique rural slow living atmosphere attracts many tourists to come and experience. At present, although the store is in the trial operation stage, the customer flow is still strong. Tourists either take photos by the lake or sit quietly in cafes to relax and enjoy the leisurely time of the countryside. I came here specifically for online recommendations. The lake scenery is beautiful, the environment is elegant, and there is a strong sense of rural leisure experience. "Tourists praised and recognized it one after another.

According to the store owner Chen Nan, he started his own business outside in his early years and has long been concerned about the development of the cultural and tourism industry. After being optimistic about the prospects of rural cultural and tourism development in my hometown, I resolutely chose to return to my hometown to start my own business. In the early stage, I relied on the Water Slow City scenic area to carry out mobile coffee operations, accumulating rich experience and customer sources. At the beginning of this year, he chose to build a physical store by renting 200 square meters of land on the shores of Gucheng Lake. After renovation and refurbishment, the brand new rural lakeside caf é has made its debut. Since the trial operation for two weeks, the average daily reception of tourists on weekends has reached about 250 people, and the popularity continues to rise. It is reported that the store will officially open on May 1st, and at that time, it will improve services such as outdoor landscape, special light meals, and leisure facilities, comprehensively enhancing the tourist experience of sightseeing and consumption.

Nanjing Gaochun Internet Celebrity Coffee Empowers Culture and Tourism

The "Tomorrow's Talk" caf é in Huashan Village is adjacent to the Huashan Bridge, facing the open lake area. During the day, you can enjoy the lake's light and water, and at night, you can enjoy the sunset and sunset. The location has outstanding landscape advantages. The store incorporates water town elements such as oars and old wooden boats, deeply integrating local fishing customs, creating a peaceful and healing atmosphere. Shop owner Zhang Juanlan deeply cultivates the local area, operates with care and passion, and relies on high-quality ecological resources to create an immersive leisure space. Since its operation last year, the store's reputation and customer flow have increased in both directions. The unique combination of "lakeside sunset+light luxury coffee" has formed a differentiated cultural and tourism highlight, attracting a large number of tourists to come and check in and play.

A small caf é, unleashing new vitality. The continuous popularity of two internet famous stores is a vivid reflection of Huashan Village's implementation of the "ecological+new business model" development model. In recent years, Huashan Village has continued to optimize its living environment, deeply tap into its ecological resource endowment, rely on characteristic landscapes such as Gucheng Lake and Huashan Bridge, actively activate idle resources, introduce diverse market entities, and promote the transformation of ecological resources into consumption scenarios and industries that enrich the people.

Hua Shan Village Party Secretary He Huazhong stated that the village will continue to enrich the rural cultural and tourism industry by focusing on distinctive new business models. At present, the construction of the third specialty coffee shop in the village has been launched, which aims to further gather rural popularity and expand the cultural and tourism industry through connecting points and lines, gathering energy and promoting production. It continues to open up the path of ecological value transformation, making green mountains and clear waters truly a high-quality asset for enriching the people and increasing income, injecting lasting momentum into the high-quality development of rural areas in Gucheng Street.

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