At a Glance (China Coffee Network): Foreign exhibitors brought new-product debuts and returned with new identities, sharing the open opportunities of the Chinese market at the CIIE.
The 9th China International Import Expo is being held in Shanghai. Over the past few days, our reporter met some foreign business visitors at the exhibition halls. Some were connecting with the Chinese market for the first time, some brought their new-product debuts to China, and old friends returned with new identities. In them, we see both the new demands of the Chinese market and the new opportunities that China’s opening-up brings to cooperation among nations.
At this coffee-demand matchmaking meeting in the agricultural and food products exhibition area, Kaidu, from a coffee estate in Brazil, made several new friends. The meeting was not on his original itinerary; after the Canton Fair, Kaidu had planned to fly straight back to Brazil.
Kaidu, Head of Brazil 1850 Coffee Estate:Someone told me I must come to the CIIE, so I changed my flight, because I wanted to confirm this is a good opportunity.
Kaidu’s estate produces 20,000 bags of specialty coffee beans a year and has sold to the United States for many years, yet not a single bag has entered China. For small and medium estates halfway around the world, the Chinese market is huge, but finding the right buyers is no easy task.
This coffee-demand matchmaking meeting, the first of its kind in the agricultural and food products area co-hosted by the CIIE Bureau and the Kunshan government, brought coffee traders, roasters, equipment firms and coffee estates together. Kaidu was introduced to a coffee-roasting company that was looking for raw beans.
Staff from the Kunshan Commerce Bureau also took Kaidu’s contact information, preparing to follow up together with the Comprehensive Bonded Zone Administration.
Kaidu, Head of Brazil 1850 Coffee Estate:I’m going to Kunshan on Monday to visit this company; I think it’s a great connection for us.
Although no order has been finalized yet, Kaidu’s coffee beans have already entered the matchmaking network of the Chinese market. On another front, this large machine tool from Austria has begun its Asian debut, one of the first exhibits to enter the venue this year. The company usually attends specialized machine-tool trade shows and is here at the CIIE for the first time.
Maya, Managing Director of WFL Mill-Turn Technologies (Austria):Bringing a machine like this to exhibit is a considerable investment. The Chinese market keeps growing, and that is why we are here.
Given the high shipping cost, why is it still worth coming? What Maya values is not only the scale of China’s machine-tool and automotive markets, but also the new demands emerging in high-end manufacturing, data centers and other fields. To his surprise, on November 7, this equipment already secured a successful order contract. The Chinese market offers not just scale, but a continuous stream of new application scenarios and cooperation opportunities.
WFL, exhibiting for the first time, brought a new exhibit and won a new order; Lyon, exhibiting for the third time, brought a new identity.
Leon Korosec, State Secretary of the Republic of Slovenia and Head of the Slovenian Delegation:In the past I came as a representative of a global company; now I am proud to represent the Republic of Slovenia, serving as the head of the delegation to this year’s expo.
As Lyon’s role changed, Slovenia also returned to the CIIE after a year’s absence and, for the first time, set up two pavilions, a national pavilion and a business pavilion.
Leon Korosec, State Secretary of the Republic of Slovenia and Head of the Slovenian Delegation:We believe the CIIE is a very good platform that allows us to showcase Slovenia’s culture, products and brands.
It builds matchmaking bridges for distant guests, finds markets for high-end precision equipment, and lets old friends write new chapters of cooperation. Within the ‘Four-Leaf Clover’ (the CIIE venue), each two-way rendezvous is turning the demands of the Chinese market into opportunities shared by the whole world.
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