The 2026 Guangzhou Coffee Culture Season is about to kick off!
Over 230 locations in 43 cities across 13 countries
Coffee and upstream and downstream industry chain brands will gather together
South Square, Tianhe Sports Center, Guangzhou
Ticket price is 8 yuan per person
Free admission for children under 12 years old
Flower City Coffee Fragrance, Taste the World.
The early summer breeze arrives, and the central axis opens a new chapter.
During this year's May Day holiday, the Tianhe Sports Center will soon be filled with the aroma of global coffee.
The reporter learned that a total of 43 coffee and upstream/downstream industry chain brands from 13 countries participated in the exhibition.
The overseas lineup includes coffee brands from the UK, Germany, the Netherlands, Belgium, Malaysia, Canada, Romania, Sweden, Ireland, and Spain; In addition to Guangzhou brands, there are also coffee brands from Shanghai, Beijing, Shenzhen, Tianjin, Dalian, Qingdao, Suzhou, Nanjing, Hangzhou, Qiannan Prefecture, Chengdu, Chongqing, Kunming, Baoshan, Fuzhou, Xiamen, Nanning, Foshan, Jiangmen, Zhongshan, Dongguan, Chaozhou, Shantou, Zhaoqing, Zhuhai, Hong Kong, Macao, Taiwan, China, China, coming to Huacheng for an appointment.
Source: Guangzhou Coffee Culture Season
Whether you are a newcomer to coffee or a seasoned enthusiast, you can find fun here.
We have sorted out several highlights of the event for you. Besides, don't forget to visit the venue and find your exclusive surprise!
Six highlights of exhibiting brands to be seen first 01 Face to face with champion, hand drawn flower ice siphon to see enough at once
This coffee festival is an excellent opportunity to exchange ideas with top experts in the industry. Multiple champions are in charge, and every cup is at the level of a tournament.
Image source: MOK Coffee
The Irish Sumo Coffee Roasters participating in this exhibition were founded by 2019 World Cup champion Daniel Horbat;
MOK Coffee in Belgium has won two championships in latte art and two championships in cup testing, ranking among the top 20 coffee shops in the world by 2025;
Three Marks Coffee from Spain has been selected as one of the top 10 global roasters for 2024;
Suzhou Marus Coffee is led by Sun Lei, the runner up of the 2025 WBC World Cup;
Pirates of Coffee in Canada has won numerous Canadian Baking Awards for competitive bidding beans;
Caf ē n in the UK is known as one of the top ten boutique cafes in the country and a pioneer in light roasting;
Standout Coffee in Sweden is hosted by the 2011 Swedish Barista Champion;
Sloane Coffee in Romania is the champion of the 2025 Romanian Brewing Competition;
Esther Maasdam, founder of Manhattan Coffee Roasters in the Netherlands, has won multiple championships in Dutch latte art, cupping, and barista competitions.
Image source: Standout Coffee
In addition, Lok Chan, the manager of Craft Coffee Roaster in Hong Kong, China, was the 2017 World Cup champion (world-class) and will personally participate in the cooking process;
The "Best Effort" brand brings together Chinese champion Song Chundan from the World Coffee Baking Competition and Chinese champion Chen Zhouxin from the World Philharmonic Pressure Competition (both of whom are world-class champions in China) to showcase their skills on the same stage;
Guangzhou local PT. C CAFE pointer coffee is hosted by the 2023 PCA national brewing champion at the booth;
Muzi, founder of Guangzhou Dream House Coffee and champion of the 2018 TISCA International Baking Competition in China, will also be in person;
Macau Eslite Coffee brings multiple championship winners to showcase their professional skills on site;
Louis Hu, the champion roaster of "18 Eyes Coffee Baking · Siphon", will perform ice siphon brewing on site.
Image source: 18 mesh coffee roasting and siphon
02 Global rare beans and bidding batches gather, tongue tip travels around the world
If you are a flavor hunter, don't miss this exhibition. Hand Duo Duo Coffee x Wu San Sui's Coffee Notes "- This Chinese powerhouse buyer of the world's top bidding coffee will offer a variety of bidding grade coffee beans for free tasting.
In addition, Standout Coffee from Stockholm, Sweden, is known as the epitome of Nordic ultimate boutique coffee, pursuing peak sweetness in bright acidity with its pure "Scandinavian ultra light roast" Manhattan Coffee Roasters from Rotterdam, Netherlands, is a premium coffee circle top flow, particularly skilled in special processing methods such as anaerobic fermentation and thermal shock, perfectly presenting the explosive flavor and high recognition of micro batch coffee in the cup.
Guangzhou's local "Shiliu Coffee" made its debut with the Australian Golden Bean Cup champion beans. The "Bolan Coffee Academy x Little Coffee Hero" also features a "sensory expert" game, allowing you to play and taste coffee beans from around the world while winning rich prizes.
Source: Hand Duo Duo x Wu San Sui's Coffee Notes
Image source: Seasonal Coffee
The event also brought together internationally renowned brands such as German Five Elephant, praised by major magazines worldwide as the "coffee business card of Berlin", and Irish Sumo Coffee, known for its "extremely high transparency and amazing sweetness".
Image source: Five Elephant
03 "One city, one flavor", with limited special notes
Many brands have brought limited flavors to this event.
For example, Biton Coffee brings Yunnan's premium flavors;
Coffee travelers use Guizhou ingredients to make special blends;
Anxi Coffee specializes in tropical fruits from Guangxi;
Blossom brings the special notes of the "Blooming Flowers" series, which was first released in Guangdong and created by the Hong Kong coffee and liquor champion;
Da Vinci Coffee has launched a special recipe called "Alishan Flower Honey Brew", which allows you to taste the charm of Alishan in Taiwan in one sip.
Image source: Blossom
In addition, "FSKaFeiC Foshan Jiafei Lion" in Foshan has launched a creative special adjustment set;
Macau Eslite Coffee brings the Greater Bay Area champion special "Ginger Zhi", blending ginger milk, mandarin duck coffee, and brown sugar flavors;
Guangzhou's local "Riche Drink Victory RICH COFFEE" has launched a special blend of aroma and flavor Combo and "Jiaocai Jinbao"
Qingdao Shiliu Coffee presents a special set of Qingdao flavor and -86 ℃ extremely cold coffee;
SSAW · Four Sequence Coffee has launched "26 'Xiaoman" named after the solar term, which is only available for this season.
From Lingnan to Yunnan and Guizhou, from East China to Hong Kong and Macau, enjoy a special blend of Chinese cuisine with just one cup.
Image source: Coffee Traveler
04 Robot flower pulling, on-site assembly, customize your exclusive coffee
Guangdong Kuku Intelligent Robot Co., Ltd. will showcase its industry-leading "AI beverage robot series". This six axis collaborative robotic arm deeply integrates 3D printing and self-developed SaaS system, with unmanned operations throughout the entire process from cup picking, extraction to coffee latte making. It can produce a high-quality beverage in as fast as 60-90 seconds, known as the "Industry 4.0 miniature version".
And Q-CAFE × REDXKEY brings the world's first XDosis coffee mixer, where viewers can choose from a variety of premium single product beans, set the ratio according to their preferences, and mix a unique and exclusive cup of coffee on site. Both tech enthusiasts and coffee enthusiasts should not miss it.
Image source: Q-CAFE × REDXKEY
05 Interactive Benefits Get Soft Hands, Check in and Enjoy 'Plucking Wool'
Dozens of brands offer sincere on-site benefits: Jinuo Intelligent Scan Code Follow for Free Coffee Drinking; Kenyue Coffee's premium coffee starts at 9.9 yuan; COFFEE18 Ice Drop Coffee can be redeemed for free with the organizer's coupon for chocolate ice drop coffee; Dalian Car Wheel Coffee offers a discount of 7 yuan by following social media accounts; Enjoy unlimited flavors of Guanshu Coffee and get one free with every purchase; 999 gold 3mg commemorative coins will be given as a gift for "Second Life" consumption; Pay attention to the delivery of large woven bags for Kunmo Coffee; Several brands have launched activities such as buying beans and getting a free hand punch, following and getting hanging ears, and receiving customized merchandise for full orders.
Bring your curiosity, clock in and lead along the way, and easily achieve "coffee freedom"!
06 Not Just Coffee – Desserts, Chocolate, Baking, All in One Stop
In addition to Global Premium Coffee, there are also many "non coffee" surprises waiting to be unlocked on site:
Nibbo chocolate brings Bean to Bar high-quality chocolate with the most awards in Chinese Mainland;
Hot.Huhu egg waffles incorporate Foshan double skin milk into freshly baked egg waffles, paired with a limited edition woven bag;
The handmade caramel butterfly pastry baked by Jiuduoyun is crispy and charming;
Lushan Living Room produces limited edition Buffy cups with matcha as the main character;
The oven baked bread at the Wild Basket Kiln has a strong aroma of European bread and wheat;
Bucci Gelato interprets Italian ice cream with the Cat Mountain King durian Besides coffee, sweets and baking also bring you happiness.
Image source: Bucci Gelato
Image source: Nibbo chocolate
On site activities are exciting and diverse
5-Day "Coffee+" Trendy Event
At the opening ceremony of the event, the "White Paper on the Development of Guangzhou Coffee Industry 2026", check-in map, and "Guangzhou Coffee Power List" will be released, and exclusive preferential policies will be launched simultaneously.
There are also exciting performances such as jazz music performances and coffee themed fashion shows on site.
During the main venue, more than 20 "Coffee+Performance" and "Coffee+Competition" series of activities will be held, inviting you to taste coffee, watch shows and competitions, listen to concerts, enjoy street dance, watch outdoor movies, and interact with the Big Bay Chicken. (Note: Some activities require additional ticket purchases)
At the same time, the ticket stub of the main venue can be linked to more than 170 merchants in the Tianhe commercial district, with multiple discounts such as Agricultural Bank of China's coffee purchase discounts and Didi ride hailing benefits, providing abundant benefits.
Big name competition, art coffee fan
Every day, the competition area will hold professional coffee competitions, where players can watch their exquisite skills such as bean stuffing, latte art, cup testing, and hand punching up close. From students who specialize in coffee to industry veterans with many years of experience, everyone can showcase their talents and compete on the same stage here, helping to ignite their love for coffee and cultivate industry talents.
Sensory Roaming, National Cup Test
On site, there is a dedicated public free cup testing experience area, where cups are used as a medium to meet friends through taste, and multiple flavors are tasted at once, unlocking the fruitful results of global bean hunting. The venue cup testing area selects 40 types of coffee from four major coffee producing regions: Brazil, Colombia, Ethiopia, and Rwanda. Even if you are not a seasoned coffee enthusiast, you can taste and experience them here, and join forces for a sensory feast!
An article cannot fully express the fragrance of coffee in the city, and more hidden surprises and limited experiences are waiting for you to explore.
We'll see you on site this May Day!
Ticket Purchase Notice
Guangzhou Coffee Culture Season Main Venue Ticket
8 yuan/person time
[Ticket Description]
·Ticket usage: 1 time. If you need to enter again, you need to purchase a separate ticket;
·Ticket validity period: The electronic ticket shows the date on the ticket, please choose the date and venue to use when purchasing;
·Ticket verification: When entering, present the electronic ticket code to the staff at the ticket checkpoint, and the staff will scan the code for verification before entering;
·Return and exchange rules: Once the ticket is sold, it cannot be returned or exchanged.
【 Admission Notice 】
·Event time: May 1st to May 5th, 2026, 11:00-21:00. Ticket checking and admission will stop at 19:00 every day.
·Location: South Square, Tianhe Sports Center, Guangzhou
·This event requires ticket purchase and on-site electronic ticket verification. Children aged 12 and below are eligible for free admission with valid identification documents.
·The venue implements one-way flow management with single entry and single exit.
·Tickets can be purchased by scanning the QR code through the official mini program of Huacheng Full Seat and the official channel of Damai.
·Ticket holders are requested to prepare the QR code for ticket checking in advance.
·Elderly, weak, sick, disabled, pregnant, holding infants, and retired soldiers can enter the exclusive passage on site. For public safety reasons, except for licensed work dogs and service dogs, other pets are not allowed to enter.
-Host organization-
The Propaganda Department of the Guangzhou Municipal Committee of the Communist Party of China
Office of the Cybersecurity and Informatization Committee of the Guangzhou Municipal Committee of the Communist Party of China
Guangzhou Municipal Bureau of Industry and Information Technology
Guangzhou Municipal Bureau of Commerce
Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism
-Undertaking unit-
Guangzhou Cultural Development Group Co., Ltd
Publicity departments of various district committees in Guangzhou
-Co organizers-
guangzhou daily group
-Strategic partners-
Agricultural Bank of China Guangdong Branch
Agricultural Bank of China Guangzhou Branch
-Execution unit-
Guangzhou Cultural Exhibition Co., Ltd
-Supporting units-
Office of the Financial Committee of the Guangzhou Municipal Committee of the Communist Party of China
Guangzhou Public Security Bureau
Guangzhou Municipal Human Resources and Social Security Bureau
Guangzhou Municipal Administration for Market Regulation
Guangzhou Sports Bureau
Guangzhou Forestry and Landscape Bureau
Guangzhou Xinhua Publishing and Distribution Group Co., Ltd
Shanghai Cultural and Creative Industry Promotion Association
Organizing Committee of Lujiazui Financial City International Coffee Culture Festival
Guangzhou New Yipai Culture Media Technology Co., Ltd
Huangpu Culture (Guangzhou) Development Group Co., Ltd
Kaoxiang Baking Academy
Event planning may be adjusted due to uncontrollable factors
Please pay attention to official updates
Based on the actual situation, please understand
The final interpretation right of the event belongs to the event organizer
Source: Guangzhou Daily
Liaoning ICP Security No. 21122402000217