Guiyang Bank Launches Guika Coffee Themed Credit Card to Boost Local Coffee Industry

Brief (coffeeyo.com): To implement Guiyang’s push to grow its coffee industry and build the “Cool Guiyang · Coffee Aroma” city IP, Guiyang Bank launched the “Guika” themed credit card and a suite of coffee-consumption financial services, using financial tools to nurture the coffee sector and activate consumer-market vitality.

To implement Guiyang’s deployment to grow its coffee industry and build the “Cool Guiyang · Coffee Aroma” city IP, Guiyang Bank has fulfilled its role as a local municipal financial main force, and in line with urban consumption upgrade and culture-tourism needs launched the “Guika” themed credit card and a series of coffee-consumption financial services, using financial means to nurture the coffee industry and activate consumer-market vitality, helping polish the city’s new culture-tourism calling card.

A themed card that tastes of Guizhou

Focusing on high-frequency coffee consumers, Guiyang Bank created the “Guika” themed credit card, cleverly fusing Guizhou local culture with coffee fashion elements. New customers activating the card pay only 0.1 yuan to enjoy a 128-yuan coffee benefits pack; partner stores offer 50% discounts, and installment-discount coupons are issued in tandem, effectively lowering the consumption threshold and fully unleashing mass consumption potential.

A points zone that unlocks a fun life

The credit-card points mall opened a coffee zone, gathering quality categories such as local coffee beans, drip coffee and coffee equipment, supporting direct points deduction and interest-free installment purchases, letting citizens easily experience quality coffee life and helping promote local coffee products and spread coffee culture.

One policy benefits the whole city

An integrated online-offline benefits system was built. Online, it links lifestyle-service platforms to offer random instant discounts at coffee merchants; offline, partner cafes run ongoing instant-discount and price-cut activities. This both gives consumers real savings and continuously drives foot traffic to physical merchants, pushing financial services deeply into real consumption scenarios.

One map captures the coffee charm

A coffee e-map was launched, pooling more than a hundred partner cafes across the province, integrating store search, one-tap navigation and instantly claimable, ready-to-use coupons, tying scattered cafes in streets, alleys and scenic areas into a network and building a digital service platform for convenient consumption and traffic aggregation.

Since issuance about half a year ago, it has cumulatively served more than 180,000 coffee-consumption users, with consumption value exceeding 30 million yuan, pushing coffee consumption from niche novelty toward mass everyday use and injecting solid financial momentum into Guiyang’s coffee-industry development.

As a municipal financial main force serving local development, Guiyang Bank will closely follow the “five-refined” industry deployment of “premium coffee, craft beer, fine dining, wonderful cultural-creative goods and exquisite live-in travel,” using the “Guika Card” as a lever to keep expanding consumption scenarios such as distinctive dining, cultural-creative blocks, tourist attractions and large supermarkets, and making good use of payment instant-discounts, points-to-cash and other financial tools to build an all-chain “eating, lodging, travel, shopping and entertainment” summer live-in consumption ecosystem, continuously demonstrating the responsibility of a local bank, serving the city’s high-quality development, enriching the good-life experience of citizens and tourists, and contributing financial strength to the building of “Cool Guiyang.”

Source: Guiyang Bank.

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