Cotti Coffee Becomes Official Partner of WTT China Grand Smash 2026

Brief (coffeeyo.com): On Aug. 26, Cotti Coffee officially became the official partner of WTT China Grand Smash 2026, renewing the partnership after the 2025 edition — pairing high-quality coffee with the “coffee + sports” lifestyle trend.

Source: China Net Finance. On Aug. 26, Cotti Coffee officially announced it has become the official partner of WTT China Grand Smash 2026, the two sides joining hands again after WTT China Grand Smash 2025. This renewed deep cooperation is both a high endorsement by a top international sporting event of Cotti Coffee’s brand strength and influence, and Cotti’s long-term practice of promoting the “coffee + sports” trendy lifestyle through high-quality coffee experiences.

WTT China Grand Smash is the highest-level event under the World Table Tennis (WTT) banner and one of the most influential international IPs in global table tennis. Per the schedule, WTT China Grand Smash 2026 will be held from Oct. 1 to 11 at Shougang Park in Beijing’s Shijingshan District; this year’s event will comprehensively upgrade the spectator experience, and global attention to WTT China Grand Smash 2026 keeps climbing as the event approaches.

Li Yingbo, Chief Strategy Officer of Cotti Coffee, said that joining WTT China Grand Smash for two consecutive editions is a two-way choice after their values proved highly aligned and the cooperation’s results were fully validated. This edition’s comprehensive upgrade in spectator experience and culture-tourism integration lets Cotti embed coffee experiences into the full scene of watching, leisure and check-ins, making coffee an important part of the event and creating an ultimate viewing experience for everyone. Cotti hopes to use its widely covered offline store network and highly recognizable brand strength to extend the event’s influence from inside the venue into the city’s everyday consumption scenes, further exploring the emotional resonance between trend culture and sports fans and stimulating sports-consumption vitality.

Cotti Coffee is a globally leading coffee chain, operating across 6 continents and 33 countries and regions, with more than 18,000 stores, ranking third in the world. Driven by technology and upholding the brand philosophy that “great coffee comes from great ingredients,” Cotti is committed to providing customers with high-quality, high-value and highly convenient products and a young, fashionable brand experience. Cotti Coffee is the global sponsor of the Argentina national football team. Since the company’s founding in October 2022, it has won multiple gold awards at the IIAC International Coffee Tasting Competition for three consecutive years.

Editor in charge: Gao Peining.

Source: China Net Finance / China Coffee Network.

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