From Floral Tea to Floral Tea-Coffee: How Moli Naibai Extends Oriental Modern Tea with a Cup of Coffee

Brief (coffeeyo.com): On September 10, Moli Naibai launched two new floral tea-coffee drinks — Zhenwang & Vienna and Bailan & Vienna — nationwide, giving away 470,000 cups to teachers on Teachers’ Day and adding nearly 100,000 members in a day. Notably, it was the first time a new product outsold the brand’s classic; the piece examines how Moli Naibai grows coffee from its “Oriental Modern Tea” floral-tea DNA rather than building a separate line.

On September 10, Moli Naibai simultaneously launched two new floral tea-coffee drinks — Zhenwang & Vienna and Bailan & Vienna — across all its stores nationwide. Coinciding with Teachers’ Day, Moli Naibai treated teachers across the country to coffee, giving away a total of 470,000 cups of floral tea-coffee and gaining nearly 100,000 new members in a single day.

But the signal behind the numbers deserves more attention. In that day’s drink sales ranking, Bailan & Vienna topped the list, Moli Naibai’s classic came second, and Zhenwang & Vienna ranked third. This was the first time a new product from Moli Naibai outsold its classic signature product in sales.

The Teachers’ Day giveaway created emotional resonance, but what truly put the two new products at the top of the sales chart was the appeal of the products themselves. More worth discussing than “how much was sold or given away” is the path Moli Naibai is taking with coffee.

Moli Naibai's new floral tea-coffee drinks on display.

Floral Tea as the Base, Coffee as the Extension: the Natural Growth of a Product System

When tea brands make coffee, most launch a separate line — rebuilding products and telling a new story, disconnected from the original brand DNA. Moli Naibai’s choice is different: rather than letting coffee become “another thing,” it lets coffee grow out of the brand’s existing product logic.

Floral tea-coffee is not starting from scratch; it is a flavor module that naturally extends from the existing product system. Coffee is not the protagonist — the floral tea base is the foundation, and coffee is a new layer layered on top. What consumers drink is not just a cup of coffee, but a cup of floral tea-coffee carrying Moli Naibai’s DNA. It continues the brand’s five-year accumulation of floral tea R&D capability and its “Oriental Modern” aesthetic system, making coffee a new expression within the “Oriental Modern Tea” product system.

Floral Notes First, Coffee After: a Cup of Coffee with Moli Naibai’s DNA

Both new products start from the floral tea bases Moli Naibai has spent five years developing.

Zhenwang & Vienna is built on the seven-scenting gold-award “Zhenwang” jasmine tea. The jasmine comes from Hengzhou, Guangxi, scented seven times so the floral aroma penetrates deeply; the tea liquor is clear, sweet, and brisk. Bailan & Vienna uses roasted green tea from Leshan, Sichuan as its base, with the ethereal, delicate fragrance of white orchid blending with the milky aroma of coffee for a clean, translucent finish.

For the coffee, 100% Arabica SOE beans from Honduras are used, fermented in whiskey barrels, carrying complex aromas of Baileys, champagne, and vanilla.

What does it taste like? Floral notes first, tea sensation in the middle, coffee at the finish. Three layers of flavor progress in sequence — milky, vanilla, coffee, and floral aromas unfold one by one. It is not coffee with floral notes added, but a cup of coffee carrying Moli Naibai’s DNA.

At Moli Naibai, “Oriental Modern Tea” is not an abstract concept. Rooted in floral tea, it continuously layers creative elements such as juice, coffee, and chocolate, deepening the mindshare of floral signature drinks. Coffee is a natural step on this path.

From Product to Public Good: Giving Coffee a Warmth

Worth noting, this launch also continues Moli Naibai’s “Public-Welfare Farming Assistance Campaign.” In the first month of the new products, for every cup of coffee sold, the brand will donate 0.1 yuan to support tea-planting and care training for Yao women in Banqiao Village, Jinping, Yunnan, helping them improve tea-garden management and tea-processing skills. From Hengzhou jasmine to Yunnan tea trees, from flower farmers to tea farmers, Moli Naibai’s public-welfare path in protecting origin regions continues — caring for the real people behind every cup.

On Teachers’ Day, September 10, Moli Naibai also rolled out teacher-exclusive benefits. In stores across many cities, scenes of teachers presenting credentials to receive free coffee appeared; a cup of floral tea-coffee became a small, warm tribute on this Teachers’ Day. On a holiday belonging to the “bean planters,” Moli Naibai used a cup of coffee to say thank you to those who plant knowledge and the future on the three-foot podium.

A teacher receiving a free floral tea-coffee on Teachers' Day.

From floral tea to floral tea-coffee, what Moli Naibai is doing is not an addition to coffee, but an extension of “Oriental Modern Tea.” Floral as the base, coffee as the extension. In an era when everyone is making coffee, letting coffee grow into its own form is itself an answer.

Source: Xinyang News Network.

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