Brief (coffeeyo.com): “A little to the left, eggplant!” On the afternoon of September 22, outside the Sweet Wild Cafe in Dongjiao Village, Zaoyang, a girl with a phone stepped back, squatted, and aimed her lens at a companion in front of a flower wall — a village courtyard tucked deep in the countryside has become the newest viral check-in spot.
“A little to the left, eggplant!” On the afternoon of September 22, just after 4 p.m., outside the Sweet Wild Cafe (Tianye Kafei) in Dongjiao Village, Zaoyang, a girl with a phone stepped back a few steps, squatted down, and aimed her lens at a companion in front of the flower wall. As soon as one group finished shooting, several visitors waiting in line eagerly stepped forward — some holding coffee, some straightening their skirts — laughter traveling from one end of the flower wall to the other.
“So beautiful!” He Siyu and her mother kept taking photos.
This is an ordinary scene at the Sweet Wild Cafe.
On the outer wall of the cream-colored small building, flowers cascade down like a waterfall from the rooftop, pink and red intermingled, spreading into a romantic floral curtain; at one corner of the roof, a giant white coffee-cup installation is embedded among the blossoms…
Since the flower wall went viral on social platforms, this small courtyard hidden deep in the village has become a rising internet-famous check-in point.
Wen Yan, the owner of Sweet Wild Cafe, is a Dongjiao Village resident who previously ran a business in downtown Zaoyang and always dreamed of opening a village cafe.
At the beginning of this year, learning that the Chinese Farmers’ Harvest Festival would be held in Dongjiao Village, she keenly smelled the opportunity: “The village has peach orchards, visitors, and local flavor — all it lacked was a place for people to sit down and have a cup of coffee.” Wen Yan immediately decided to convert the ground floor of her own courtyard into a cafe.
Wen Yan made a special trip to village cafes in Xiangyang, Wuhan, and other places to learn; she sent her barista for two months of training in Chengdu, and hired a design team from Wuhan to renovate the courtyard.
On August 30, Sweet Wild Cafe opened for trial operation.
“We get a lot of people coming for afternoon tea; on a normal day revenue is six or seven hundred yuan, and on weekends it can exceed 3,000 yuan,” Wen Yan explained. With the Dongjiao IP hot, every villager is a beneficiary.
Some doubted: can a village cafe’s traffic last?
Yet Wen Yan said the cafe’s popularity was no accident.
Dongjiao Village sits 2.5 km east of Zaoyang’s urban area, a 20-minute drive from the high-speed rail station. The village has a thousand-mu peach orchard — flower viewing in spring, fruit picking in summer — with visitors all year round. Village offerings such as wood-fired bread, orchard trails, and parent-child picking have been strung into a chain, so visitors have food, fun, and sights when they come.
“The cafe isn’t opened in isolation in the village; it’s one link in Dongjiao’s whole rural-tourism chain. As long as people come to the village, there’s no worry about nobody drinking coffee,” Wen Yan said. Sweet Wild Cafe lets city people see another side of the village, and lets villagers see another way to live their days.
Source: Hubei Daily (Reporter: Wang Lu)
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