At a Glance (China Coffee Network): On September 23, a netizen filmed a man selling coffee from a stall at the entrance of a funeral home in Xiangshui County, Jiangsu Province. Some commenters called the owner a "bu…
On September 23, a netizen filmed a man selling coffee from a stall at the entrance of a funeral home in Xiangshui County, Jiangsu Province. Some commenters called the owner a “business genius,” while others nicknamed the coffee “Ancient Netherworld Coffee” and “Honey Blood Burial City.”

A business owner sells coffee outside a funeral home in Yancheng, Jiangsu (video screenshot)
Jimu News reporters noted that the coffee seller goes by the online name “Brother Han” and his account has more than 5,000 followers. His profile describes him as a local from Xiangshui, Yancheng, born in the 1980s, and most of his posts are about selling coffee on road trips and at campsites. In recent days he began posting videos calling himself “the first person to sell coffee outside a funeral home,” saying that earning money in Xiangshui requires “guts” — coffee sells poorly in a small county, and he used to sell at night with little business, so he has now switched to mornings at the funeral home. One netizen commented, “There are lots of people at morning funerals after keeping vigil all night — good idea,” to which Brother Han replied, “That’s exactly what I was thinking; I was worried my brothers and sisters would be sleepy after a night up, so I wanted to give everyone a pick-me-up.”
In another video he recorded setting up his stall at 5 a.m. to sell coffee at the funeral home and packing up at 9 a.m. when nobody was left. “Business is good at this place — there are people every day, so there’s business every day; it’s just a question of how much.”
Other netizens felt that selling coffee outside a funeral home was in poor taste: “The grief of a funeral morning all turns to laughter because of you.” Brother Han replied, “Not a single person laughed; everyone was drinking their coffee very sorrowfully.” When another asked how business was, he answered, “Business is so-so at the moment.”
On September 24, staff at the Xiangshui County Funeral Home told Jimu News that they had already noticed the itinerant vendor. The vendor is not a funeral home employee but an outside mobile operator. He had never appeared there before, but had recently come to the entrance to trade on several consecutive occasions — two or three times in all. Funeral home staff had already spoken with the coffee vendor to persuade him to stop, and he promised he would not set up there again. “Selling coffee here isn’t very appropriate,” they said.
On September 24, Jimu News reporters noted that the vendor had posted a video saying he had sold coffee at the Xiangshui funeral home for a week and was now finished with it. When some netizens urged him to try other funeral homes, he said he “didn’t want to go to funeral homes anymore.”
(Jimu News)
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