At a Glance (China Coffee Network): As autumn’s first chill arrives, coffee aroma drifts. The annual Songjiang Coffee Golden Week will open from September 30 to October 4 in Thames Town, open daily 10:00–21:00. This…
As autumn’s first chill arrives, coffee aroma drifts. The annual Songjiang Coffee Golden Week will open from September 30 to October 4 in Thames Town, open daily 10:00–21:00. This year’s event, themed “Brewing Songjiang, Extraordinary Coffee,” is twinned with the Songjiang sub-venue of the 3rd Shanghai International Light Festival for a “double-festival linkage,” using a cup of coffee to connect the full-area consumption scenes of culture, commerce, tourism, sports, exhibitions, and agriculture.
A glance at the Coffee Golden Week layout
Walking through Thames Town’s British-style streets, the coffee aroma greets you before the autumn wind. According to the organizer, the event divides the town into “three major outdoor zones + two major indoor venues,” creating a wandering route of “one zone, one theme; one zone, one style,” and combines elements such as film IP, light shows, parent-child entertainment, pet-friendliness, leisure sports, and senior enjoyment to string together six “coffee+” branches, letting citizens taste coffee by day and enjoy light and shadow by night.
Pet-friendly
The municipal square features a “specialty coffee zone” where 32 booths gather 5 top champion coffees, 17 Shanghai and Songjiang local and subdistrict specialty coffees, plus lifestyle brand booths and derivatives such as Yunjian YOU products, drip-bag gift boxes, and coffee soap; the Da-Xiao Island area sets up a “camping coffee zone” where 20 booths bring outdoor pour-over, camping gear, CCTV-6 official merchandise, and pet goods under the canopy; the Little Times Square features a “set-coffee specialty zone” where 10 booths focus on film-themed specialties, non-alcoholic drinks, and IP merchandise, letting visitors slowly savor coffee and take film-like photos. Indoor spaces are equally rich: the Thames Creative Industry Source focuses on “hands-on creation,” with three workshops—coffee experience, interaction, and Foley—open to parent-child families; the Songjiang Art Museum brings a “coffee class” where champion baristas and roasters take turns lecturing to help you drink your coffee “understandingly.”
Film co-branded specialty coffee
During the event, the whole area hosts 3 daily rounds of NPC parades reenacting classic scenes from “Tiny Times” and “Blossoms,” paired with live singing of film golden hits and rotating performances of three behind-the-scenes film workshops, linking film specialties and IP merchandise. The town also has a “Furry Kids Joy Island” with pet play and rest facilities, with regular pet interactions during the event; multiple spots lay out parent-child orienteering hikes, and coffee-themed DIY such as coffee soap and brooches plus clay floristry and ukulele hand-painting classes are opened for parent-child families; relying on Yan Guilai and 12 senior-friendly merchants, it offers slow-paced leisure experiences for middle-aged and elderly families.
Worth mentioning, on October 2, the “I Am Wu Song” college street-dance competition and the HHI World Street Dance Championship China College Special (Shanghai station) will kick off in Thames Town. With a 25-year history, HHI is one of the world’s largest street-dance events, and this year it sets up an independent college special for the first time; the theme song “I Am Wu Song” MV is already online. When British-style stone walls meet dynamic street dance, plus a cup of coffee, that is the town’s daily life this holiday.
Songjiang Coffee Golden Week
The Coffee Golden Week is more than a market. According to the organizer, whether tourists spend at coffee-market booths or partner merchants, they can collect stamps for corresponding coupons; with a daytime coffee cup sleeve they enjoy evening partner-merchant discounts; posting a nine-grid social post on-site enters a like-and-win lottery, and the pet-friendly zone simultaneously launches spend-and-receive activities. The event also uses a “Songjiang Coffee Map” to link full-area consumption: with a Coffee Golden Week receipt or ticket stub, tourists enjoy discounts at partner coffee shops, malls, and cultural-tourism scenic spots across Songjiang.
■ Reporter Liu Ruizi, text; respondents provided photos
■ Editor Liu Ruizi
■ Section editor Xue Liangliang ■ Section chief editor Yan Jin
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