At a Glance (China Coffee Network): Coffee and old buildings What kind of sparks can they strike? In Chonglou, Taishan, there is a café converted from an old grain warehouse that has become a popular holiday check-i…
Coffee and old buildings
What kind of sparks can they strike?
In Chonglou, Taishan,
there is a café converted from an old grain warehouse
that has become a popular holiday check-in spot.
Li Weibin, deputy Party secretary and mayor of Chonglou Town, said that coffee culture has long been an important part of Taishan’s qiaoxiang (overseas Chinese hometown) culture, and also resonates with current trend culture. Therefore, promoting the organic integration of this project with old buildings has strong suitability and feasibility.
Taishan Chonglou Market-Town Parlor
Cherry Coffee Chonglou Branch
was formerly an abandoned grain warehouse.
Following the “Hundred-Thousand-Ten-Thousand” project (Guangdong’s county-town-village high-quality development initiative)
and the work deployment of building one market-town parlor per town,
Chonglou Town actively thought and explored,
combining the construction of the market-town parlor with local industries
to create new consumption scenes that the public loves and truly needs.
Before renovation
After renovation
Step into the Chonglou Market-Town Parlor
and a giant grain silo comes into view.
Here,
you can order a cup of coffee ☕
and savor its rich, aromatic fullness.
You can also stroll through the Grain Warehouse Culture Experience Hall
and relive old times.
The Chonglou Market-Town Parlor was successfully selected
into the “Guangdong Province Beautiful Market-Town Construction and Operation Case Collection
(Third Batch)”.
As the project lands,
the foot traffic checking in at Chonglou keeps rising.
To accommodate the growing visitor flow,
Chonglou Town has added supporting facilities:
public parking spaces and public charging piles,
and two large parking lots are under accelerated construction
and will open to the public soon.
Yuan Yuan, person in charge of Cherry Coffee (Chonglou Branch), believes
coffee is a thin bond.
Many people may, in their whole lives,
never step into a qiaoxiang town.
If there is a grain-warehouse café here,
people will find it novel;
many will, because of a cup of coffee,
step into Chonglou’s market town,
get close to Chonglou’s watchtowers (diaolou),
and feel Chonglou’s cultural heritage.
Over the past year since opening,
surprising changes have taken place in the shop.
In the early days of the shop,
most visitors were trendy young people —
photography enthusiasts, self-media bloggers, and the like.
Now,
the town’s aunties and grannies
come in and order a cup of coffee;
even if they can’t tell iced Americano from latte,
they are willing to boldly try.
Workers from nearby factories
also come during lunch breaks to grab a cup to go.
Coffee culture is slowly blending into
the daily lives of local people.
Why not take advantage of the holiday
to take a walk in Chonglou,
in the café converted from an old grain warehouse,
order a cup of coffee,
look at the watchtowers,
stroll the old streets,
and enjoy the slow life of the qiaoxiang.
Taishan Release Editorial Department
Original title: “Hundred-Thousand-Ten-Thousand · Seeing Taishan | Old Grain Warehouse Dramatically Renovated Into a Treasure Café! Unlocking New Ways to Explore Taishan’s Rural Tourism”.
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