Shanghai’s First Rural Coffee-Themed Youth Achievement Alliance Established

At a Glance (China Coffee Network): China Youth Daily Client (China Youth Daily · China Youth Net reporter Wang Yejie)—On June 17, the Jinshan District youth post-achievement collective exchange activity and the “Qing” Wisdom Bay Area lecture were held in Langxia Town, Jinshan District. More than 90 heads of youth post-achievement collectives and youth representatives from fields such as scientific and technological innovation, rural revitalization, urban governance, public service, and economic development in Jinshan District gathered to exchange ideas and build consensus.

China Youth Daily Client (China Youth Daily · China Youth Net reporter Wang Yejie)—On June 17, the Jinshan District youth post-achievement collective exchange activity and the “Qing” Wisdom Bay Area lecture were held in Langxia Town, Jinshan District. More than 90 heads of youth post-achievement collectives and youth representatives from fields such as scientific and technological innovation, rural revitalization, urban governance, public service, and economic development in Jinshan District gathered to exchange ideas and build consensus.

At the event, the “Xindong de Cunka” youth post-achievement alliance was announced as established. This is Shanghai’s first youth post-achievement alliance themed on the rural coffee business. The alliance is headed by Lu Tianpeng, owner of “SoNew Nongjian Village Coffee” and a post-90s young man who returned to his hometown. This young man, who once commuted to and from the city center every day, is now rooted in Nongjian Village, Jinshanwei Town, having turned a rural café into a social hotspot connecting urban and rural areas.

It is learned that the Jinshan District Committee of the Communist Youth League had earlier released the “Xindong de Cunka” map, featuring 28 distinctive coffee shops. Fourteen of them became the alliance’s first member units. After its establishment, the alliance will set up a regular exchange mechanism with “a theme every season,” carrying out activities such as mutual visits among owners, industry seminars, cross-sector dialogues, and creative markets, so that village-coffee youth scattered across towns move from “fighting alone” to “joining forces to achieve.”

These cafés, scattered among ancient towns, forests, and fields, have broken through the single-drink model, each exploring its own unique flavors: the Shanyang Pastoral Coffee Museum blends local “Shangshida No. 19” rice with Yunnan coffee beans to make “rice coffee”; Bingzhi Hall in Taiping Village, Lvxiang Town, has launched herbal-paste coffees such as mulberry and polygonatum paste Americano and ginger-jujube paste latte; and Xingzhou · Cafe in Xinghuo Village, Jinshanwei Town, rolls out seasonal specials such as osmanthus fermented-rice latte and peach-and-pear series by season.

Source: China Youth Daily Client.