Over 266,000 Visits in 3 Days: Citizens and Tourists Open Their Coffee Time in Yunyan

At a Glance (China Coffee Network): Sipping coffee, watching competitions, strolling the market… From June 12 to 14, the “Coffee Speed Assembly · Can’t Be Without You” 2026 Yunyan Third-Season Coffee Culture Activity was held fervently at Yunyan Xinyin 1950, a high-level coffee feast igniting the city’s consumption enthusiasm.

Sipping coffee, watching competitions, strolling the market… From June 12 to 14, the “Coffee Speed Assembly · Can’t Be Without You” 2026 Yunyan Third-Season Coffee Culture Activity was held fervently at Yunyan Xinyin 1950, a high-level coffee feast igniting the city’s consumption enthusiasm.

The venue was extremely crowded. The most intuitive “heat” is reflected in the foot traffic. According to statistics, the three-day event attracted 266,000 visits in total. Even on the first day, a workday, 72,000 people still poured in; over the following weekend the heat kept soaring, with the second day hitting a peak of 100,000 visits, and the third day, with undiminished heat, drawing 94,000 visits. The market and the competition arena, packed with people, became the most vivid portrait of Yunyan’s early-summer bustle.

Behind the packed crowds is the powerful magnetic field of the “coffee+” model. At the venue, two major domestic top authoritative competitions—the 2026 China Barista Championship (CBC) and the Brewing Championship (CBrC) Guiyang regional contests—kicked off passionately, with top players competing on the same stage, drawing layers of coffee enthusiasts to watch. Meanwhile, the Golden Spoon Cup Tasting Competition, open to workers from all walks of life, brought professional coffee tasting out of its niche circle, with coffee aroma and laughter intertwined on site.

On the other side, a characteristic market gathering 60-plus quality coffee brands from home and abroad was extremely popular; tourists from inside and outside the province came to queue up and check in, tasting specialty coffees from across the country in one stop.

In the interactive experience zone, three industry “top influencers”—Peng Jinyang, World Coffee Brewing Champion; Li Jinkun, China champion of the World Coffee Brewing Championship; and Lu Daoqiang, runner-up of the World Coffee Latte Art Championship—were on site throughout, sharing and teaching, hands-on guiding everyone to experience coffee making, from grinding and pouring to latte art, feeling the birth of a good cup of coffee up close, letting professional competitions blend into ordinary life.

There was not only skill competition but also deep industrial linkage. During the event, the “Coral Plan” green coffee bean selection standard and bean-sourcing project, and the Guiyang GSH under-counter coffee machine production project were formally signed, pushing Yunyan’s coffee industry toward standardization and quality, further polishing the regional name card of “Champion Coffee, Yunyan Made.”

Using coffee as a medium and culture to promote commerce. This coffee carnival integrating competitions, a market, and signings not only filled Yunyan with coffee aroma, but also, with its visible popularity, injected a surging “coffee momentum” into the high-quality development of the regional economy. (Text/Photo: Zhao Hao)