Coffee can be sold globally as a "commodity", and places that produce "coffee commodities" may not necessarily require large-scale coffee cultivation. On March 26th, it was learned from the 2026 Guangzhou Haizhu District Coffee Industry High Quality Development Exchange Conference that Guangzhou is participating in international coffee trade with multiple identities, and there is still considerable market potential for "newcomers" to participate. Through the exchange meeting on March 26th, Haizhu District in Guangzhou has established an industry alliance and built a talent training system, enabling "Coffee Guangzhou" to sell globally with higher quality.
Although Guangzhou does not grow coffee, it participates in global coffee trade with multiple identities
To drink coffee, the first thing is to have coffee beans; Due to Guangzhou's subtropical location, the overall environment is not suitable for coffee cultivation. There are places in Guangzhou where coffee seedlings are planted on a small scale, but the purpose of planting is not to make coffee drinks, but to appreciate greenery or cultivate seedlings. "During the media interview segment of the exchange meeting on March 26th, Sun Haitao, Secretary General of the Guangzhou Coffee Industry Association, introduced the current situation of" not planting coffee "in Guangzhou.
Although Guangzhou does not grow coffee, it participates in the global coffee trade with multiple identities. "In the keynote speech of the exchange meeting, Sun Haitao further introduced how Guangzhou has made" Guanghuo Coffee popular all over the world ".
It is reported that by the end of 2025, the annual revenue of the entire coffee industry chain in Guangzhou will reach 87 billion yuan, and the added value of the entire industry chain will be about 11.75 billion yuan to 26.1 billion yuan, which is equivalent to 0.37% to 0.82% of Guangzhou's GDP contributed by coffee. Although Guangzhou does not grow coffee, a large number of high-quality coffee beans from both domestic and international sources have flowed into Guangzhou.
Sun Haitao introduced that Guangzhou not only introduces coffee beans produced in Yunnan, but also accepts coffee beans from all over the world; In 2024, the import volume of green coffee beans in Guangzhou Economic and Trade Zone reached 183000 tons, accounting for 42% of the national import volume.
After domestic and international coffee beans converge in Guangzhou, Guangzhou will make them into 'Guangzhou goods' and sell them to all over the world, "Sun Haitao introduced. There are well-established baking industry clusters in Songzhou and Nansha districts of Baiyun District, Guangzhou. These industrial clusters roast coffee beans into cooked beans that can be used to make beverages, and then sell them to domestic and international markets.
Guangzhou is not only an 'importer' of coffee beans, but also a 'reseller' of roasters and ripe beans. It is also a 'equipment manufacturing producer' in the coffee trade and has a highly potential coffee product sales market. Sun Haitao introduced that Guangzhou has many coffee machine manufacturing enterprises and more than 200 equipment sales suppliers gathered locally and in surrounding areas. Based on comprehensive analysis, Guangzhou's roasted beans and coffee equipment are sold to over 80 countries and regions worldwide, generating approximately $150 million in foreign exchange.
Apart from exports (885840), by the end of 2025, Guangzhou had a total of 8017 coffee shops, second only to Shanghai in density and ranking second in the country. These stores not only digest roasted beans from Guangzhou, but also use coffee machines produced in Guangzhou, and recruit coffee technicians trained in Guangzhou.
Haizhu District, Guangzhou City takes multiple measures to improve the quality of the coffee industry
To further promote the high-quality development of the coffee industry in Guangzhou, Haizhu District has made multiple arrangements to improve the quality of the coffee industry. At the exchange meeting on March 26th, the Haizhu District Coffee Industry Alliance in Guangzhou was launched, and participating units jointly signed the "Haizhu District Coffee Industry High Quality Development Strategic Cooperation Agreement". It is reported that the industry alliance integrates the full chain resources of coffee roasting, equipment manufacturing, store operation, cultural and creative production and sales, which helps small and medium-sized enterprises in the coffee industry operating in Haizhu District, Guangzhou to quickly find business resources.
At the exchange meeting on the 26th, Haizhu District of Guangzhou also announced the establishment of a training and certification center for barista vocational skills level certificates. It is reported that the center will be located at the Second Workers' Cultural Palace in Guangzhou, and will collaborate with professional institutions such as Guangzhou Restaurant (603043) Group Vocational Skills Training School to train coffee technicians. This will not only solve the employment problem but also address the pain point of talent shortage in the coffee industry.
A cup of Haizhu coffee, fragrance wafts towards the future, "said Chen Yu, member of the Party Group and Deputy District Chief of Haizhu District People's Government in Guangzhou. Haizhu District will provide graded financial rewards for opportunities such as the first domestic and foreign boutique coffee store, flagship store, and innovative concept store, in order to reduce operating costs for enterprises. Through digital marketing resources, connect offline and online sales channels for coffee businesses in Haizhu District, Guangzhou. If there is a need for technological transformation in the coffee industry and it meets the relevant subsidy policies, Haizhu District of Guangzhou will actively assist the industry in applying. I hope that practitioners in the coffee industry and coffee consumers (883434) can work together to build Haizhu District and even the entire city of Guangzhou into a new highland of coffee industry where fireworks and fashion complement each other.
Liaoning ICP Security No. 21122402000217