A cup of coffee serves as a medium, and the mountains and seas echo each other from afar. On September 3rd, the 2026 Greater Bay Area Forum was held in Hong Kong, and Nujiang Jia'an Coffee from Nujiang Prefecture, Yunnan Province became the only designated coffee supplier for this forum. High altitude specialty coffee produced in the Nujiang Canyon has stepped onto the international exchange stage in Hong Kong, showcasing the unique charm of Nujiang's characteristic agricultural products and multi-ethnic culture to various sectors at home and abroad.
At the forum, Nujiang Jia'an Coffee brought the local culture and culture from the depths of the canyon to the Victoria Harbour venue. A barista dressed in traditional costumes of the Dulong and Lisu ethnic groups completed the grinding and extraction of coffee beans on site, delivering the authentic flavor of Nujiang premium coffee to the attending guests. Coffee packaging and a series of ethnic cultural and creative works featuring the engraved Dulong ethnic pattern and female cultural elements will be exhibited simultaneously. The colorful ethnic costumes, the rising heat of coffee, and the lively atmosphere of communication at the venue blend together. While tasting coffee, guests can also experience and touch the multi-ethnic cultural texture from the Nu River up close.
The person in charge of Nujiang Jia'an Coffee attended the forum and had exchanges and dialogues with representatives from various fields such as finance, technology, and education. Through external exchanges, they learned advanced industrial experience and actively explored new opportunities for industrial cooperation.
A cup of coffee, bridging the cultural bond between the Nujiang Canyon and the world financial center. Nujiang Prefecture has unique conditions for coffee cultivation in high-altitude canyons, with Jia'an Coffee rooted in the soil and deeply cultivating the high-altitude boutique coffee track. This appearance at the Hong Kong High end Forum is not only an important practice for promoting Nujiang's characteristic agricultural products to the outside world, but also a new platform for local characteristic industries to connect with the Greater Bay Area market resources and expand external development channels.
As an important carrier of cultural exchange in Nujiang Prefecture, Jia'an Coffee has been featured on national level exhibition platforms multiple times, appearing at major exhibitions such as the China International Tourism Fair, the Yangtze River Delta International Cultural Industry Expo, and the China South Asia Expo. Using a single coffee bean as a medium, it tells the story of Nujiang and showcases the development achievements of local multi-ethnic culture and characteristic industries.
From the banks of the Dulong River to the shores of Victoria Harbour, from Canyon Manor to a broader stage for external exchange, cups of Nujiang boutique coffee with the local flavor of Gaoligong Mountain cross the barriers of mountains and seas, connect regional cultures, and build bridges for communication and mutual learning between different regions.
In recent years, Nujiang Prefecture has continued to promote the "going global" of characteristic agricultural and sideline products, fully leveraging various high-end foreign exchange platforms, pushing Nujiang's high-quality ecological endowment and colorful ethnic products to a broader market, continuously enhancing the popularity and influence of Nujiang's characteristic products, and empowering local industries with high-quality development through characteristic products.
(Image provided by Hejin, edited by Luo Qun (Xijun))
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