Morning News. A cup of coffee, conveying the goodwill of a city. The 2026 Shanghai Charity Week kicked off as scheduled, and the 5th "Warmth of a Cup of Coffee" large-scale public welfare event hosted by the Shanghai Civil Affairs Bureau was launched with warmth. Lai Yifen, with over 400 coffee brand stores under its umbrella, fully participates in the assistance of mobile children and children with autism through coffee as a link, using the power of commercial goodness to fulfill the social responsibility of local enterprises.
The public welfare activity will be held from August 31 to September 6, 2026. Laiyifen Laika will lower the threshold for public welfare participation and create a light public welfare consumption scene. During the event, every time a consumer purchases a cup of Love Coffee at a coffee shop, the brand will donate 1 yuan, and all the funds will be dedicated to caring for and assisting special children, so that one consumption by ordinary people can become a force to protect the growth of children.
To give back to the public's enthusiasm for public welfare, Laiyifen Laika has set up two exclusive stores for public welfare gifts: Putuo Global Port Zhongshan North Road Second Store and Hongkou North Bund Raffles East Daming Road Store. Citizens can collect coffee related gifts at the store by scanning the QR code and presenting their donation records for the day. Simultaneously linking with Gaode Map to light up all caring stores, one can easily find nearby public welfare points with just one click, bridging the last mile of public welfare services and making goodwill within reach.
Deeply cultivating public welfare is the long-term and unchanging commitment of Laiyifen. Relying on the Lai Yifen Public Welfare Foundation (referred to as "Lai Public Welfare") established in 2017, the brand focuses on areas such as youth growth and rural revitalization. The "Children's Food Health" project has benefited over 650000 young people nationwide. Lai Public Welfare was rated as a 5A level social organization in 2026, and its professional public welfare practice received official recognition. Laika has also been involved in the "Warmth of a Cup of Coffee" campaign for many years. In the public welfare activities in 2025, Laiyifen Laika has gained high recognition and widespread praise from all sectors of society through solid public welfare actions, transforming its store network into a public welfare battlefield and making community stores a window for delivering warmth.
At present, all participating stores have completed the layout of public welfare materials and displayed activity posters in their windows and cash register areas, creating a strong atmosphere for Charity Week.
A wisp of mellow fragrance, with long-lasting kindness. In the future, Laiyifen and Laika brands will continue to adhere to their original intention of public welfare, rely on their offline store network to explore inclusive and light public welfare models, integrate public welfare into daily life, and convey the warmth of the city to more people.
Liaoning ICP Security No. 21122402000217