Picking up a cup of coffee that is purchased on a daily basis, in addition to the mellow aroma on the tip of the tongue, can also bring a sense of goodwill. Nowadays, in Qingpu, drinking coffee, this ordinary matter, has been given a public welfare warmth. Recently, Shanghai Charity Week is underway (August 31st September 6th), with the "Warmth of a Cup of Coffee" public welfare activity hosted by the Shanghai Civil Affairs Bureau. 10 coffee shops in the district have joined the love relay, integrating care for migrant children and children with autism into the daily consumption scenes of citizens.
Relying on the Green Coffee Alliance, participating coffee shops cover various scenes such as communities, bookstores, cultural tourism, and rural areas. This is also the second year that Qingpu has participated in this coffee charity action. Charity Week 2025,
Initiated by Qingpu District Civil Affairs Bureau
'Yi' starts drinking coffee and warms up goodwill '
Take action to raise funds to help left behind children in Yunnan fulfill their micro wishes. This year, the public welfare model has been upgraded again,
Stores participating in the signing of public welfare agreements,
During the event, for every cup of coffee sold, a donation of 1 yuan will be made; At the same time, businesses are encouraged to launch limited edition special promotions such as Xiangshan Latte and Jushan American style, and to transfer part or all of the profits from these promotions to the Qingpu District Representative Office of the Shanghai Charity Foundation, specifically to assist local underprivileged children in Qingpu.
NOWER COFFEE Instant Coffee on Qing'an Road has been running for two consecutive years
This public welfare event. The store regards the popular product "Planet Latte" as a special dish for goodness, and the coffee ice hockey will slowly melt with drinking, improving the problem of ice latte becoming lighter and lighter with each drink. It is already deeply loved by customers. Sell one more cup, and you will receive an additional amount of love deposited into the charity account, "said the organizer Gao Yun to reporters. He is also a father and has participated in charity donations through food delivery platforms for a long time, in addition to charity week activities. In his view, public welfare
It is out of reach, and while running a coffee shop, one is capable and able to help others.
Walking into Qingtu Coffee in Qingpu Library, there are promotional posters for this charity week placed on the bar counter and bookshelf. Most of the people who come and go here are parents and children. Many children are curious to ask about the stories behind posters and coffee cup covers. Coffee master Chen Jie introduced that when taking out coffee, it is usually accompanied by activity exclusive cup covers, allowing goodwill to be conveyed to citizens through each cup of coffee. Through question and answer sessions, the concept of public welfare is quietly spread to children's hearts.
Wang Jianjun, Deputy Director of the Charity and Social Assistance Affairs Center in Qingpu District, said that in its second year, coffee charity has received responses from many coffee brands in the district. He hopes to use this relaxed consumption scene to break the inherent impression that "charity is far from life". Citizens can contribute to local charity while drinking coffee.
From lighting up the micro wishes of left behind children in Yunnan last year to assisting local disadvantaged children in Qingpu this year. Instant Coffee, Wanrui, Tea Maker and other merchants' practical actions demonstrate that charity does not require grand ceremonies. It is hidden in a special coffee cup, on a poster in the corner of the library, and in a small heart-shaped cup cover.
A cup of coffee, a warmth. A cup of coffee not only offers a rich and fragrant flavor, but also embodies the warmth of the city that "everyone can donate, and charity can be done everywhere".
Reporter: Xu Zhe
Photography by Xu Zhe
Video: Zhao Lingyun
Original title: "Buying a cup of coffee, can you do charity work? These 10 stores right next to you"
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