How can a cup of coffee taste like a heartbeat?

During the Spring Festival of the Year of the Horse, Gu Shi Ya Bi Coffee, located in Lianjiang County, Fuzhou City, Fujian Province, became popular. A video shared by multiple netizens shows that on a steep cliff, many customers are wearing seat belts and sitting on "seats" almost perpendicular to the cliff. There are also banners with the words "Ancient Stone Coffee" hanging on the surrounding cliffs, with the sea at their feet. There are also customers wearing seat belts, carefully stepping on the "foot pedal" on the cliff and moving towards the "seat". (February 21st Jimu News)

According to the staff of "Gushi Coffee", the height of the seats for drinking coffee on the cliff is about 60 meters. Customers need to make an appointment in advance and walk to the cliff with the assistance of a coach. A cup of coffee is priced at 398 yuan, including insurance, professional equipment rental fees, team leader service fees, etc. Customers can enjoy the scenery while drinking coffee.

It is reported that "Gushi Coffee" will be open to the public from October 1, 2024, and has become a popular check-in point in the coastal tourist area around Mazu Australia, attracting many people to come and challenge themselves. Some netizens joked that coffee shops have "rolled up" to the cliff; Some netizens also lamented that a cup of coffee can taste like a heartbeat.

In recent years, with the vigorous development of the "cultural tourism+coffee" model, a number of "cliff cafes" have emerged across the country that deeply integrate natural wonders with modern consumption scenarios. These coffee shops that focus on the "heartbeat experience" are either located on mountain cliffs, suspended on seaside cliffs, or soaring above the lake. With a thrilling and exciting geographical environment as the background, they cleverly integrate coffee culture with local characteristics, creating an immersive space that integrates exploration, sports, sightseeing, and leisure.

From public reports, these "cliff coffees" have become internet famous landmarks. Even if customers are too timid to have a drink at the edge of a cliff, they can still add traffic to their social media accounts through the ritual of "visiting here", forming a virtuous cycle of "check-in dissemination drainage", and then using the "internet celebrity economy" to back feed the cultural and tourism industry.

For example, the "Ancient Stone Coffee" in Fuzhou has attracted over 100000 tourists after just over a year of opening, driving the formation of a unique market among surrounding villagers; The Cliff Cafe in Tianwan Village, Qingzhen, Guiyang sold over 12000 cups of coffee within four months of its opening; The "Cliff Coffee" in Jingzhu Village, Wulong, Chongqing has an annual sales revenue of over 400000 yuan. These data indicate that "cliff coffee" has broken through traditional consumption boundaries and become a "traffic engine" and cultural tourism innovation paradigm for rural revitalization.

The key to the popularity of "Cliff Coffee" lies in its precise capture of consumers' strong demand for the "experience economy". The strong contrast of "cliff+coffee" has great appeal to young people who pursue freshness and excitement. On the cliff, customers are not only drinking a drink, but also a "heartbeat check-in" on the cloud, which makes some young people unable to stop.

Of course, "Cliff Coffee" drinks "heartbeat" rather than "risking one's life". When businesses pursue commercial interests, they must prioritize consumer safety. By strengthening security systems, improving protection details, and developing full process emergency plans, they can create a consumption scenario that combines excitement and safety, allowing every customer to enjoy the thrill of "heartbeat" and feel the protection of "peace of mind" when consuming Cliff Coffee.

Only in this way can "Cliff Coffee", a "business on the cloud", truly move from "popularity" to "long-lasting popularity". And for both merchants and regulatory authorities, this is an essential question that cannot be missed.

This article is an original review of Red Pepper and represents the author's personal opinion only. It does not represent the position of Rednet. Please include the original source link and this statement when reprinting.