(Source: Shangguan News)
During the 2026 Shanghai Charity Week (August 31st to September 6th), the "Warmth of a Cup of Coffee" charity event hosted by the Shanghai Civil Affairs Bureau will kick off its fifth heartwarming event. More than a thousand caring cafes have once again gathered, deeply integrating coffee culture with charitable causes, creating a city love scene where "everyone can participate and public welfare can be achieved everywhere", and conveying goodwill to migrant children and children with autism.
From commercial districts to suburban areas, coffee shops transform into 'charitable strongholds'
This year's public welfare event not only has a group of long-term partners, but also welcomes a group of newly joined love coffee forces, covering chain brands, independent boutique shops, cultural and tourism specialty cafes, community coffee shops, etc., reaching core business districts, office buildings, old streets and alleys, and rural areas.
Coffee companies that continue to engage in public welfare include Bear Claw Coffee, Novah Coffee, One Foot Garden, Laiyifen, Burger King, KFC, Youxin Coffee, Vietnam Zhongyuan Legend Coffee, FASSINO Fano, etc. Through various methods such as sales linkage donations, public welfare theme experiences, and material promotion, they continue to inject strength into charity promotion and children's public welfare projects.
Meanwhile, many new partners have joined the caring camp. Chain brands Arabica, Magic Focus Mai Bai Nian BOOCUP、 Newly joined brands such as Manpo Kuri and Qimachi Workshop Sheep Milk Coffee; A group of highly personalized boutique cafes, suburban specialty cafes (such as Youfeng Xiaoyuan in Pudong New Area), and neighborhood cafes rooted in the street community actively participated; Coffee shops in 68 book and magazine business locations, including Xinhua Bookstore, Sanlian Bookstore, Shanghai Book City, Jiao Tong University Academy, Fudan Jingshi Bookstore, Zhongshuge, Dayin Bookstore, Sinan Bookstore, etc., have also joined in, integrating the fragrance of books, coffee, and charity.
Citizens can search for "Love Coffee Map" on Gaode Map or search for nearby public welfare coffee shops through "Gaode Charity"; Scan the QR code of the activity poster when entering the store to obtain more information about the Love Coffee store.
Multi party linkage between government, enterprises, and society, every cup carries a weight of love
A cup of coffee is not only a daily consumer product in the city, but also a carrier for conveying public welfare and love. Love loving enterprises such as Laiyifen, Burger King, and One Foot Garden link coffee with charitable donations. Every time consumers purchase a cup of coffee, it adds strength to public welfare projects; KFC and other stores have transformed into charity promotion platforms, promoting charity culture to customers through posters, station cards, cup stickers, and circulating public welfare videos; Bear Claw Coffee, Laiyifen Laika, FASSINO Fano, and others will carry out "Warm Love Gifts" and creative interactive activities in their stores.
Citizens can scan the QR code in the store to donate and assist in public welfare projects, or they can log in to Tencent's public welfare platform and Alibaba's public welfare platform online to search for "the warmth of a cup of coffee" and participate in donations. After donating, you can receive an electronic certificate of love online and issue electronic receipts for public welfare donations, making the entire process of the donation transparent and traceable. Donations can be made at 10 carefully selected "Warm Love Gift" coffee shops by the organizers, and peripheral gifts can also be obtained.
After five years of development, the "warmth of a cup of coffee" activity, supported by the Municipal Civil Affairs Bureau, initiated by social organizations, supported by corporate media, and widely participated by citizens, has become a sustainable urban public welfare IP. On the one hand, dozens of social organizations and Internet public welfare platforms have been widely mobilized, including the Yangtze River Delta Coffee Industry Association, Shanghai Food Association, Shanghai Lianquan Public Welfare Foundation, Shanghai Children's Welfare Foundation, Shanghai Radio, Film and Television Production Industry Association, and Shanghai Guotai Jun'an Public Welfare Foundation. On the other hand, coffee, cultural, tourism and catering enterprises have continued to participate, and on the other hand, public welfare communication has been carried out jointly. The Shanghai Lianquan Public Welfare Foundation will receive all donations and issue donation receipts. The funds will be used exclusively for the "Guarding the Heart of Shanghai" mobile children care project and the "Sailing Star" autism children care project.
In addition, platforms such as Tencent Philanthropy, Gaode Philanthropy, and Dianping continue to provide technical and traffic support. The Shanghai Radio, Film, and Television Production Industry Association has launched well-known artists to produce videos to support public welfare; Core business districts such as Nanjing Road, Xujiahui, and Wujiaochang have large screens and subway and bus electronic screens that repeatedly play public welfare promotional videos; Online influencers continue to explore public welfare stores, using social media platforms such as Xiaohongshu and Dianping to spread public welfare concepts and encourage more citizens and tourists to participate.
A cup of coffee, warm from love. In the streets and alleys of Shanghai, this scent of coffee is carrying goodwill and flowing into more corners that need care.
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