As a lover of Yunnan coffee, Sang Haoxun travels between different cities in a coffee truck with coffee beans produced in Yunnan, sharing the flavor of Yunnan coffee with friends from all over the country. In his view, a cup of coffee is not only a beverage, but also a link between people and places. In various parts of China, at the foot of snow capped mountains, on the edge of deserts, and beside highway stations, there are often such mobile coffee shops: a modified RV, a set of portable coffee equipment, and several sets of camping tables and chairs. There is no fixed store sign, but there is a coffee aroma drifting in the mountains, attracting passersby to stop. (Xinhua News Agency, August 7th)
In the first half of this year, the contribution rate of new driving forces to economic growth exceeded 40%, and new technologies, new products, new business models, and new scenarios accelerated their emergence and vigorous development. China's economic growth has further increased in terms of "new" content, and "highway coffee" is just a small mirror and slice of it.
Highway coffee "is a truly new business model and scene. Encountering a cup of coffee on the road, with beautiful scenery in front, warmth in the taste, and a person on the journey, what could be more poetic and lively than this? This is like the cave coffee in Zunyi, Guizhou, and after the "Xiangshui Beach Music Season", the Tongxin Pedestrian Street in Bijie has transformed into a coffee street overflowing with artistic style. There are many similar train coffees in other places that break through traditional thinking and integrate coffee drinks and coffee selling formats with geographical space, urban life, and aesthetic taste to a large extent. Find new landing spaces from seemingly impossible places and warm roots from ordinary logic. In fact, as an imported product, coffee has already adapted to local customs and tastes in the new era. For example, the yak milk latte on the Qinghai Lake, the soy sauce latte on the Chishui River, the Stinky tofu latte on Juzizhoutou, the soy sauce oatmeal latte on the Kunming Lake, and the stewed noodles latte on the Jialu River have all become very Chinese, ironing the Chinese taste buds, and opening the creative horizon.
The footsteps of a transportation powerhouse have never stopped. At the end of the year, the national highway mileage was 5.5789 million kilometers, including 407600 kilometers of national highways, 411400 kilometers of provincial highways, and 4.7112 million kilometers of rural roads. Think about it, the market space for mobile, lightweight, and stylish "road coffee" is considerable. The Yunnan Tibet Highway and other national highways are also showcase windows for the beauty of China. Walking and stopping, with a cup of coffee in hand, from Cangshan, Erhai, to snowy glaciers, from magical Guizhou to spicy Sichuan and Chongqing, with the richness of emotions, come on a journey of divine exploration, grand adventure, and leisurely adventure. From the perspective of rural roads, there are 705700 kilometers of county roads, 1.2403 million kilometers of township roads, and 2.7652 million kilometers of village roads. In recent years, with the comprehensive development of national ecological construction and the overall promotion of comprehensive tourism, the scenery of counties and townships has become better and better. "Highway coffee", "county coffee", "town coffee" and "village coffee" certainly have great potential. Wherever young people go, the Chinese style coffee culture will definitely grow. Starting new things, exploring new things, trying new things, and keeping up with new ones will definitely bring new ideas, vitality, and prosperity.
Parking and sitting love the aroma of coffee. By 2025, there will be 6.522 billion domestic residents traveling. According to estimates from multiple industry institutions, self driving travel has become the main mode of domestic travel, with the majority of annual self driving travel estimated to fall within the range of 60% to 68%. The "15th Five Year Plan for Building a Strong Tourism Country" issued by the Ministry of Culture and Tourism also clearly encourages the development of rental services such as cars and tourism equipment that are suitable for self driving tours and leisure vacations. Low cost and long-term "road cafes" can also ride freely on new tracks. To some extent, "highway coffee" itself is also a tourist landscape and service facility, with social functions of cultural exchange, information transmission, and emotional enhancement.
Of course, entrepreneurship is not just about selling coffee, but also about exploring new industry trends and life aesthetics, creating more possibilities for those who dare to think, do, break through boundaries and grow. From selling things to selling technology, from selling products to selling solutions, from selling alcohol to selling lifestyle, it is all a way of growing and thriving towards new things. History will only favor those who are steadfast, striving, and fighting, and will not wait for those who hesitate, slack off, or fear difficulties. The "new farmers" who unlock the code of happiness in the fields, the new talents who strive for victory for the country at the forefront of technology, the new employment groups who shuttle a better life in urban spaces, and the new generation of entrepreneurs who strive for their dreams and lives on the road, in the mountains, and in the clouds are all brewing the "wine and coffee" that belongs to this era and the future world. Time flies like a shuttle, and everyone needs to immerse themselves in it from this moment on. It is even more important to be happy to see its success and be delighted with it. (Zhang Yi, River Voice Commentator on Dahe.com)
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