The highest award in Guangzhou for promoting the development of the coffee industry is 30 million yuan

On August 7th, the closing ceremony of the 2026 Guangzhou Coffee Culture Season was held in Guangzhou, and the "Several Measures for Promoting High Quality Development of the Coffee Industry in Guangzhou" (hereinafter referred to as the "Measures") were released on site, providing systematic policy guarantees for the coffee industry chain from multiple dimensions such as industry layout, brand cultivation, and talent introduction. Guangzhou is using coffee as a pivot to leverage the high-quality development of the entire industry chain and ignite a new engine of urban consumption.

On the manufacturing side, the Measures clearly support coffee product and coffee equipment production enterprises to carry out technological transformation around expanding production capacity, improving efficiency, and reducing energy consumption. For technology renovation projects that comply with industrial policies, if the purchase amount of new equipment reaches 1.5 million to 5 million yuan or more during the construction period (no more than 3 years), post project rewards will be given at a ratio of no more than 15% and 20% of the purchase amount, respectively. The reward for a single project shall not exceed 30 million yuan.

The introduction of the "Measures" marks a new stage in the development of Guangzhou's coffee industry from spontaneous market growth to policy system guidance, injecting strong momentum into the construction of Guangzhou as a "Coffee City".

The White Paper on the Development of Guangzhou Coffee Industry (2026) shows that there are over 8000 coffee shops in Guangzhou, ranking second in the country and first in South China in terms of quantity. By 2025, the annual output value of the entire coffee industry chain will reach 67 billion yuan, directly driving employment for over 150000 people. The trading volume of coffee beans on the Guangzhou Commodity Exchange from January to May 2026 reached 12409.92 tons, which is more than 10 times that of the whole year last year.

【 Source: New Express 】