The fragrance of Huacheng coffee leaves a lingering aftertaste. Since the opening of the 2026 Guangzhou Coffee Culture Season on May 1st at the main venue of Tianhe Sports Center, 11 different venues in the city have continued to bloom with the fragrance of coffee. This week, the 2026 Guangzhou Coffee Culture Season is about to come to an end.
From August 7th to 9th, the closing event will be held at Yuehui City in Liwan. At that time, 40 brands will gather on site, and many coffee brands will bring exclusive limited edition products. There will also be a free trial workshop and a free cup testing experience area. "Coffee enthusiasts" can learn the flavors and tasting techniques of coffee producing areas from professional baristas, taste specialty coffee from all over the world, and experience hand brewed coffee and latte art for free. We sincerely invite the general public and coffee enthusiasts to gather at Liwan Yuehui City and join us in this coffee themed event.
It is reported that the closing event is jointly organized by the Propaganda Department of the Guangzhou Municipal Committee of the Communist Party of China, the Cyberspace Administration of the Guangzhou Municipal Committee, the Municipal Bureau of Industry and Information Technology, the Municipal Bureau of Commerce, and the Municipal Bureau of Culture, Radio, Film, and Tourism. It is hosted by Guangzhou Cultural Development Group Co., Ltd. and the Propaganda Department of Liwan District Committee, and co organized by Guangzhou Daily Press Group (Guangzhou Daily) and Guangzhou Yuexiu Commercial Operation Management Co., Ltd.
The aroma of coffee fills the air
Policy system guarantees empowerment of Guangzhou coffee industry
The reporter learned that the highly anticipated "Ten Policies to Support the High Quality Development of Guangzhou's Coffee Industry" will be officially released at the closing ceremony, providing systematic policy guarantees for the coffee industry chain from multiple dimensions such as industry layout, brand cultivation, and talent introduction, injecting strong momentum into the construction of Guangzhou as a "Coffee City". The list of "Guangzhou Coffee Agglomeration Areas" released simultaneously will provide a "coffee search guide" for citizens and tourists, showcasing the vibrant landscape of Guangzhou's coffee consumption industry.
The coffee flavored chapter of cooperation between the East and the West will also be vividly written at the closing ceremony. The recommender from Pu'er, Yunnan will promote the Pu'er coffee industry on site, and several top Pu'er coffee brands will make a collective appearance. In addition, the Dai ethnic intangible cultural heritage dance "Peacock Dance" will also be elegantly performed on stage, bringing greetings from afar.
Financial empowerment, collaboration between banks and enterprises. At the closing ceremony, a financial empowerment coffee industry credit granting ceremony will also be held to reduce the financing threshold for small and medium-sized enterprises in the coffee industry chain through customized financial products, and promote the healthy and sustainable development of the industry. The unveiling ceremony and customer signing ceremony of the South China International Coffee Trading Innovation Center will also be held simultaneously, marking another important milestone for Guangzhou in the global coffee trade landscape.
The highlights of the event are diverse, with a mix of coffee and fragrance, music, and movies
At the closing event, coffee enthusiasts can start experiencing the "Coffee Dream Workshop". There are three free experience workshops here: a coffee tasting class taught by professional baristas, taking you to experience the flavors of different regions; Hand brewed coffee experience class allows you to complete exclusive hand brewed coffee by yourself; The introductory teaching of coffee latte art provides basic technique guidance, allowing even beginners to draw beautiful leaves.
Want to drink it all over the world? Don't miss the free cup testing experience area of "Global Cup Test of Comic Travel Notes". Selected premium coffee beans from well-known production areas such as Brazil, Colombia, Ethiopia, Rwanda, and Yunnan, China, allowing citizens who are new to premium coffee to embark on a global sensory journey.
In addition, the closing event also specially set up a "Champion Coffee Experience Camp". The champion of the "New Coffee Power" Youth Innovation and Entrepreneurship Competition, the champion of various projects in the Inter School Coffee Alliance Competition, and the winner of the Coffee Vocational Skills Competition will be stationed at the coffee culture season to showcase their skills, make coffee on site, and sell it. Citizens can not only taste champion products, but also communicate with them face-to-face and listen to their growth stories from the competition to entrepreneurial practices. At the closing ceremony, the winners of each competition will take the stage to receive awards, showcasing the new generation of young coffee talents in Guangzhou.
Highlights will be staged in rotation for three days: the "Big Bay Chicken" parade and the AI intelligent coffee roasting machine exhibition will shuttle and interact at the venue; Coffee Baking Invitational and AI Hand Brewing Coffee Maker Challenge allow technology and skills to compete on the same stage; The Coffee Sensory Fun Challenge invites enthusiasts to blindly taste and test, challenging their taste buds to the limit. Every evening, the main stage will also hold Cantonese pop concerts and themed concerts of "drinking coffee and listening to music". On Sunday evenings, there will also be themed movie screenings, creating a leisure scene of "drinking coffee and watching movies".
It is worth looking forward to that the organizing committee of the Lujiazui Financial City International Coffee Culture Festival will bring the "LBC Lujiazui Barista Flower Pulling Skills Competition" to the closing event site. This latte art competition, specially designed for professional baristas, will present a high-level visual feast for coffee practitioners and enthusiasts in Guangzhou, promoting cross city coffee skills exchange and advancement.
From August 7th to 9th, let's meet at Liwan Yuehui City and witness the perfect conclusion of the 2026 Guangzhou Coffee Culture Season in the aroma of a cup of coffee.
40 brands gather for closing event
At the closing event, there is a wonderful experience that cannot be missed by many "coffee enthusiasts" – the "Flower City Coffee Fragrance" pop-up market will create an immersive coffee flavor amusement park in the Yuehui City commercial district. About 40 brands gathered and appeared, with boutique coffee brands as the core, paired with baked desserts and specialty foods, forming a creative experience matrix led by coffee managers and integrating multiple categories.
The participating brands in this exhibition have both familiar faces from experienced "coffee enthusiasts" and eye-catching emerging forces. Lilbee, a representative of local boutique coffee in Guangzhou, will bring its iconic creative signature; Rose Coffee, which deeply cultivates community coffee culture, will also showcase a variety of classic beans. Brands such as Coffee Traveler and Riverside, which received high praise at the main venue of the May Day holiday, will also warmly return to the venue to continue their coffee with old and new friends. It is worth noting that the top brands in Yunnan's premium coffee producing areas will surprise with exclusive limited edition products for this year's coffee culture season. Representative Pu'er brands such as Youfengkagu and Pu'er Coffee Development Co., Ltd. will present pure flavors from the plateau on site.
Text and pictures/Guangzhou Daily Xinhua City Reporter: Zeng Fanying
Guangzhou Daily Xinhua City Editor: Wu Yifan
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