The 4th China Overseas Chinese Capital (Jiangmen) Coffee Festival in 2026 has come to a successful conclusion. As a landmark event that has landed in the Five Cities Overseas Chinese Plaza for four consecutive years, this grand event attracted over 510000 participants, with 270000 cups of coffee spreading warmth and aroma throughout the overseas Chinese capital.
The campsite is designed with a sense of wildness, with small wooden houses hidden by the shore. The river breeze gently sighs at the sunset, and the fragrant coffee fills the mind. The Manye tribe, which quickly gained popularity on social platforms, has become everyone's "spiritual oxygen chamber".
Meizi Intelligent R&D engineers are following up on product implementation in the production workshop, conducting mass production and debugging of patented technologies such as coffee machine weighing and quantitative control, high-pressure siphon milk frothing, etc. The products are supplied to international markets such as Europe, America, and Africa.
In recent years, Pengjiang District has seized the opportunity of the construction of the Guangdong Hong Kong Macao Greater Bay Area, relying on its profound cultural heritage of overseas Chinese and solid manufacturing foundation, to regard the coffee industry as an important lever for cultivating new quality productivity and promoting consumption upgrading. Led by the construction of the "Qiaodu Coffee" brand, a full industry chain pattern integrating baking processing, equipment manufacturing, creative design, talent cultivation, and cultural tourism consumption has been initially formed, showing a steady development and huge potential, becoming a new growth point for the regional economy. Pengjiang District, as the central urban area, is the core carrier area of the "Qiaodu Coffee" industry. Coffee culture is deeply integrated into the corners of the city, gathering equipment production enterprises such as Meizi Intelligent Technology, supply chain enterprises such as Huasheng Coffee, and chain brand enterprises such as Bairui and Manye Tribe, forming a complete industrial chain from equipment manufacturing to sales. By 2025, the scale of the health food industry in Pengjiang will reach 13.4 billion yuan, and a cup of coffee will be infused with the development formula of the "Million Million Project".
Building a solid foundation for the coffee industry with native industry advantages
The journey of a cup of coffee starts from the 3000 ton annual production line of 7 certified roasting enterprises such as Huasheng and Burton, and then goes to the professional coffee utensils created by more than 20 enterprises such as Meizi Intelligence. This manufacturing chain with an annual output value of over 1 billion has laid a solid quality foundation for every good cup of coffee.
When the aroma of coffee wafts onto the streets, nearly 700 coffee shops are scattered in the streets and alleys of the Huanwuyi Overseas Chinese Plaza commercial district and Changdi historical and cultural district. Chain brands and community small shops showcase their unique skills, and coffee around, 7M Cafe, First&Last, YEMOLI and other stores are popular. By 2025, the number of new registered coffee operators in Pengjiang District will increase by 20%, with annual sales exceeding 250 million yuan. Many specialty small shops can serve up to 150 cups per day.
The cultural heritage of overseas coffee, a century old hometown of overseas Chinese, naturally blends with the local "3:3" afternoon tea customs, transforming coffee from a daily beverage into a social medium for meeting friends and experiencing the warmth of the city. It also makes Pengjiang a unique coffee consumption fertile ground in the Greater Bay Area.
Multi dimensional hardcore resources continuously empower industrial development
The Jiangmen Coffee and Tea Beverage Innovation Center, jointly built by the government, park, and association, has created the first coffee and tea beverage incubation base in China, landing in Jiangmen Science and Technology Innovation Park with an area of over 20000 square meters. It not only attracts local top brands such as Shaoning and Aisi Coffee to settle in, but also gathers brand design, intellectual property, logistics and distribution service institutions such as Pandi Design and JD Logistics, promoting the deep integration of digital economy and physical coffee industry, and efficiently connecting the supply and demand channels of the upstream and downstream of the industrial chain.
At the same time, we plan to lay out a 300 acre Jiangmen (Pengjiang) coffee food and smart device industry base, relying on the mature local food and smart home appliance industry foundation, to undertake targeted coffee equipment and appliance production projects. Currently, the Pinjia kitchen smart home appliance production base with a total investment of 100 million yuan has started construction in Duruan Town, and will focus on producing smart kitchen appliances such as coffee machines after production, further strengthening the coffee industry chain; Promote one-stop talent services, which can output over 3000 professional coffee skilled talents annually, and reserve sufficient manpower for industrial development; The minimalist approval reform for opening a coffee shop has reduced the processing time from 3 working days to as fast as 40 minutes. It has served over 150 coffee business entities and activated market vitality through efficient government services.
The embryonic form of Qiaodu Coffee's characteristic industry highland is emerging
The combination of coffee and cultural tourism shapes the city's business card. Using coffee as a medium, we connected the intangible cultural heritage, cultural and tourism landmarks, and cultural and creative IP of overseas Chinese hometowns. During the 4th Coffee Festival, we carefully created two distinctive internet celebrity check-in booths, Qiaodu Cultural and Creative and Donghu Coffee; Incorporate the provincial-level demonstration characteristic pedestrian street (commercial district) – Huan Wuyi Overseas Chinese Plaza commercial district into the overseas Chinese hometown tourism route, connect Changdi Historical and Cultural District, Jiangmen Talent Island and other scenic spots, form a positive cycle of "cultural and tourism drainage, coffee consumption", and promote coffee consumption as an important growth point.
The combination of coffee and foreign trade expands the market space. During the 4th China Overseas Chinese Capital (Jiangmen) Coffee Festival in 2026, we will jointly hold the "Guanghuoxing Tianxia – Yipin Enters Every Household – Jiangmen Foreign Trade Excellent Products Internal and External Trade Integration Promotion Activity", and organize 26 key foreign trade enterprises in Pengjiang, including Jianya, Keye, and Lihua, to participate offline. A total of 90 foreign trade enterprises in the city have gathered here with their respective "expertise" to launch the "Jiangmen Manufacturing" that is suitable for coffee consumption scenarios. They have placed good products that have crossed the sea at the doorstep of citizens, building a "coffee+home" consumption ecology, which not only opens up domestic sales channels for foreign trade enterprises, but also enriches the supporting scenes for coffee consumption.
Strengthening industrial support through 'coffee+manufacturing'. Relying on the advantage of Pengjiang's "leading manufacturing industry", promote the localization of coffee equipment production. Meizi Intelligence's output value will exceed 300 million yuan by 2025, with a growth rate of over 50% in the first half of this year. The planned investment of 300 million yuan in the construction of a new smart home appliance base is accelerating; The first phase of the Junlebao South China Dairy Industry Chain Integration Base project started construction and was put into operation at full capacity. Meixin, Puyun and other baking brands developed products suitable for the coffee market, among which Meixin West Cake's first store in Jiangmen settled in Lihe Plaza and officially opened this month, forming a consumption combination of "coffee+Dim sum" and promoting the efficient collaboration of the industrial chain.
Editor | Pengjiang Publishing Editorial Department
Source | District Economic Promotion Bureau
Original title: "A Cup of Overseas Chinese Coffee Unlocks the Formula for Pengjiang Regional Economic Growth"
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