The 2026 "Refreshing Guiyang · World Flavor Catering Consumption Week" and the 2026WBrC World Coffee Brewing Competition China Finals will be held in Guiyang, Guizhou Province from July 16th to 19th. This is the first time that this top-level coffee competition has landed in Guiyang, and it is also another shining moment for Guiyang as the "City of Coffee Champions".
This competition is hosted by Shanghai Bohua, the only domestic organizer, and is an important selection channel leading to the final of the WBrC World Coffee Brewing Competition. After 11 months of touring selection in 9 regions including Chengdu, Macau, Shenzhen, Taizhou, Lhasa, and Guiyang, the China region finally gathered over 40 top brewing contestants in Guiyang for a peak showdown. The competition is divided into two parts: "designated brewing" and "self selected brewing" – the former competes with contestants' technical strength under strict unified standards, while the latter is designed and creatively exhibited by contestants themselves, testing their deep understanding and aesthetic expression of coffee flavor. On July 19th, the China regional champion will be born in Guiyang.
During the competition, Guiyang MixC will simultaneously launch the "Super Gravity Coffee Festival", with more than 60 domestic and foreign top coffee brands appearing, including more than 30 first-time entrants from Guiyang. It will also gather international brands such as Japan and the UK, as well as well-known local brands, to build an industry platform for in-depth dialogue between top national and local coffee companies, bringing consumers a strong coffee culture experience.
From July 17th to 19th, the most interactive "Champion Returns to the Bar" event will be held on-site simultaneously. Peng Jinyang (Global Champion of the 2025 World Coffee Brewing Competition), Xu Kexin (Champion of the Shenzhen Division of the 2026 World Barista Competition), Qianghua (Member of the Brewing Evaluation Committee of the CCL China Coffee Alliance), Liang Jiachen (Third Prize of the 2026 World Barista Competition in China), Lei Ming (Judge of the China Coffee Brewing Competition) and other championship level managers will take turns appearing at coffee stalls to brew coffee for citizens and share their ideas face-to-face; At the same time, local brands such as 251 Coffee and Eggnog Coffee will also produce coffee simultaneously, and the champion and the brand will have a dialogue at the bar counter. Consumers do not need to register or set any thresholds, and can enjoy a "champion level" coffee experience at the venue.
Guiyang is known as the "City of Coffee Champions" and boasts over 3000 coffee shops. On July 20th, after the final of the 2026WBrC World Coffee Brewing Competition in China, the Guiyang Municipal Bureau of Commerce will invite the champion contestants and international judges of this competition, together with the champion team leader of Guiyang Coffee, to visit local small and micro coffee shops in Nanming, Yunyan, and Guanshanhu commercial districts in three groups, visiting Italian, handmade, and creative specialty coffee shops, and driving the development of Guiyang's coffee industry chain.
The landing of the "Refreshing Guiyang · World Flavor Catering Consumption Week" and the 2026WBrC World Coffee Brewing Competition China Finals is another vivid practice of Guiyang's implementation of the "Five Refinements" cultural and tourism consumption strategy. Guiyang MixC has successfully landed a national top-level coffee event IP with an innovative model of "events+coffee+consumption", introducing and linking top national brands with local coffee enterprises for deep co creation. During the event, contestants, judges, brand managers, and coffee enthusiasts from all over the country gathered in Guiyang, effectively driving the comprehensive consumption growth of surrounding catering, accommodation, transportation, and releasing the strong vitality of the event economy. (China Daily Guizhou Reporter Station Editor: Yang Jun Correspondent: Yuan Sheng)
Source: China Daily website
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