The 2026WBrC World Coffee Brewing Competition China Finals will be held in Guiyang

From July 16th to 19th, the 2026 "Shuangshuang Guiyang · World Flavor Catering Consumption Week" and the 2026WBrC World Coffee Brewing Competition China Finals will be held in Guiyang. This is the first time that this international top-level coffee competition has landed in Guiyang, known as the "City of Coffee Champions", marking an important step in the integration of the coffee industry chain and the event economy in this city with over 3000 coffee category stores.

As an important selection channel leading to the global finals of the WBrC World Coffee Brewing Competition, this year's China region competition lasted for 11 months and conducted touring selections in 9 regions including Chengdu, Macau, Shenzhen, Taizhou, Lhasa, and Guiyang. Eventually, more than 40 top brewing players were selected to compete in Guiyang. The competition consists of two main stages: "designated brewing" and "optional brewing" – the former competes with contestants' technical strength under strict and unified standards, while the latter is designed and creatively demonstrated by contestants themselves, testing their deep understanding and aesthetic expression of coffee flavor. On July 19th, the China regional champion will be born in Guiyang.

Guiyang has over 3000 coffee shops with a rich coffee culture and a high density of stores, ranking among the top in the country. We have placed the finals here in the hope that the competition can truly enter the daily consumption scene of the public and resonate with urban life, "said Wang Rui, Marketing Director of FHL Business Unit of Shanghai Bohua International Exhibition Co., Ltd.

During the event, the "Super Gravity Coffee Festival" will be launched simultaneously, creating an immersive coffee culture experience space for citizens and tourists. From July 17th to 19th, the most interactive "Champion Returns to the Bar" event will continue on site. Peng Jinyang, the global champion of the 2025 World Coffee Brewing Competition, Xu Kexin, the champion of the Shenzhen division of the 2026 World Barista Competition, Qiang Hua, a member of the CCL China Coffee Alliance Brewing Evaluation Committee, Liang Jiachen, the third place winner of the 2026 World Barista Competition in China, and Lei Ming, a judge of the China Coffee Brewing Competition, took turns appearing at coffee stalls to brew coffee for citizens and share their creative ideas face-to-face. At the same time, multiple local coffee brands are also simultaneously producing specialty drinks on site. Champion skills and local flavors collide and converse at the same bar, allowing consumers to experience the "champion level" coffee experience up close without registration or threshold requirements.

Contestant Coca Cola couldn't hide his excitement: "Guiyang is a nationally renowned city of coffee champions, and that endless power is particularly infectious. When going out to compete, as long as you mention that you are from Guiyang, others will think that the baristas in Guiyang are very skilled, all thanks to the efforts of the local baristas. So this time when I came back to submit my answer, I was very happy and felt wonderful

It is reported that Guiyang City will invite the champion contestants and international judges of the China Regional Finals to work with the local coffee champion team leader of Guiyang in three groups to visit the main business districts of Nanming District, Yunyan District, and Guanshanhu District, visiting Italian, handmade, and creative local small and micro coffee shops, and driving the development of Guiyang's coffee industry chain.

In recent years, Guiyang city has continued to cultivate a coffee culture soil, and local coffee brands have flourished. The landing of this competition is another vivid practice of Guiyang City's implementation of the "Five Refinements" cultural and tourism consumption strategy. The event adopts an innovative model of "events+coffee+consumption", successfully introducing top coffee event IPs, gathering contestants, judges, brand managers, and coffee enthusiasts from all over the country, effectively driving the comprehensive consumption growth of surrounding catering, accommodation, transportation, and fully releasing the radiation effect of the event economy. The hosting of this event and a series of cultural activities not only further consolidates Guiyang's urban identity as the "Coffee Champion City", but also provides strong support for enhancing the city's cultural and tourism attractiveness and promoting consumer upgrading. With the birth of the China regional champion and the deepening of subsequent store visits and exchanges, this summer coffee feast will leave a lasting industrial resonance and cultural memory for Guiyang.

Guizhou Daily Tianyan News reporter Wu Yun

Image/Intern You Siqi

Editor Liu Shuang

Second instance Zhang Fen

Third instance review by Chen Zhikuan