From July 16th to 19th, the 2026 "Refreshing Guiyang · World Flavor Catering Consumption Week" and the 2026WBrC World Coffee Brewing Competition China Finals will be held grandly at the Wanda Plaza in Guiyang. This is the first time that this top-level coffee competition has landed in Guiyang, and it is also another shining moment for Guiyang as the "City of Coffee Champions".
competition venue
The 2026WBrC World Coffee Brewing Competition China Finals is an important selection channel leading to the WBrC World Coffee Brewing Competition Finals. After 11 months of touring selection in 9 regions including Chengdu, Macau, Shenzhen, Taizhou, Lhasa, and Guiyang, the China region finally gathered over 40 top brewing contestants in Guiyang for a peak showdown.
The competition is divided into two parts: "designated brewing" and "self selected brewing" – the former competes with contestants' technical strength under strict unified standards, while the latter is designed and creatively exhibited by contestants themselves, testing their deep understanding and aesthetic expression of coffee flavor. On July 19th, the China regional champion will be born in Guiyang.
competition venue
This competition is not only the first time that the China regional finals of this series of events have landed in Guiyang, but also the first time that it has been held in a commercial district, creating an excellent opportunity for us to communicate and interact with ordinary citizens up close, "said Wang Rui, Market Director of FHL Division of Shanghai Bohua International Exhibition Co., Ltd. As the only institution in China authorized to host this series of events in China, Shanghai Bohua has introduced six world-class coffee professional events, including the World Coffee Brewing Competition, World Coffee Flower Art Competition, and World Coffee and Spirits Competition.
Guiyang itself has a 'champion' gene. Peng Jinyang, the champion of the 2025 World Coffee Brewing Competition, is a local of Guiyang. His George Captain coffee shop has a high reputation, which is also one of the important reasons why we chose to host the competition in Guiyang. "Wang Rui said that in recent years, the coffee industry in Guiyang has developed rapidly, with over 3000 coffee stores in the city and a high density of boutique coffee stores ranking among the top in the country. The profound industry accumulation has further promoted the landing of the competition in Guiyang.
Peng Jinyang wins the championship at the 2025 World Coffee Brewing Competition
I can clearly feel the enthusiasm of Guiyang consumers for coffee. Everyone has their own tasting ideas and coffee preferences. At the same time, local coffee brands are also very creative, incorporating local specialty ingredients such as folded ear roots into coffee blends to create drinks with strong regional characteristics, perfectly fitting the local urban characteristics of Guiyang. Wang Rui said that the local coffee culture, which combines local characteristics and diverse styles, provides solid support for the landing of competitions and consumption conversion.
In October 2025, the General Office of the People's Government of Guiyang City issued the "Implementation Opinions on Promoting the Development of the Coffee Industry in Gui'an, Guiyang (Trial)", which formulated a complete planning blueprint for the development of the coffee industry. Under policy guidance, a series of specialty coffee themed activities have been launched one after another.
Many coffee brands incorporate local flavors such as Mujiangzi, Guizhou Tongren Matcha, and Guizhou prickly pear into their coffee
This year, we will deeply cultivate the core IP of Guiyang's' Coffee Champion City ', rely on local coffee champion resources, and continue to introduce national and world-class coffee champions to Guiyang for exchange and discussion. By deeply connecting champions with local small and micro coffee shops and upstream baking and processing enterprises, we aim to transform champion level baking techniques, production methods, service standards, and empower local industries to upgrade. ”Chen Yong, the head of the Commerce and Trade Department of Guiyang Municipal Bureau of Commerce, said.
In Chen Yong's opinion, the first landing of the 2026WBrC World Coffee Brewing Competition China Finals in Guiyang is due to the strong foundation of the coffee industry in Guiyang. Nowadays, the coffee industry in Guiyang is not only mature in the consumer end of offline stores, but also in the upstream industries such as coffee roasting and processing. Local coffee stores have formed a stable linkage with upstream roasting manufacturers, and the upstream and downstream industries are developing in a coordinated manner, with a complete industrial ecology. "Chen Yong said that the Guiyang Municipal Bureau of Commerce will introduce special support policies for the coffee industry, which will be transformed into tangible industrial support power in the future to promote the sustained high-quality development of the coffee industry in Guiyang.
Intern journalists: Zhao Qiyi, Nong Luya
Liaoning ICP Security No. 21122402000217