On July 10th, the 200th store of Kenyue Coffee in the northwest region officially opened in Yunhui Valley, Xi'an, marking a new stage in the brand's layout scale and brand influence in the northwest market. At the same time, the exclusive "Graduation Travel Season" themed activity of Kenyue Coffee has been launched simultaneously, empowering the youth journey of graduates with fragrant coffee and exclusive benefits, and capturing the beautiful moments of summer.
The newly opened store continues the simple and fresh spatial design style of Kenyue Coffee, innovatively incorporating Tang poetry themed decorations, exquisite poetry pendants, atmospheric Tang poetry table stickers and other decorative elements. It cleverly integrates classical poetry culture with modern coffee leisure scenes, allowing consumers to enjoy the rich aroma of coffee while immersing themselves in the unique charm of Chang'an Tang poetry culture, achieving a two-way upgrade of tea drinking experience and cultural experience. The 200th store is also the seventh "Tang Poetry Theme Restaurant" of Kenyue Coffee in the northwest region.
On the occasion of the opening of a new store and the arrival of the summer graduation season, Kenyue Coffee has simultaneously launched the 2026 "Graduation Travel Season" themed activity, hoping to use coffee as a link to accompany graduates to bid farewell to campus and head to mountains and seas, injecting warm and fragrant power into every youth trip, and recording the exclusive romance of graduation journey.
At the event, three representatives of fresh graduates were invited to share their summer graduation travel plans on stage. Everyone expressed that after bidding farewell to the busy campus life, they hope to capture their youth and pursue their passion with a free and healing journey. At the same time, representatives of graduates enthusiastically recommended Xi'an's characteristic cultural and tourism attractions, shared local travel guides, and talked about their expectations for exploring the city's cultural scenery and immersing themselves in the local customs and traditions of Northwest China. They also hope to use the opportunity of their graduation trip to understand the ancient city's heritage, experience the summer smoke and fire, and make their youthful journey full of rewards.
During the opening of the new store and the graduation travel season, graduates can participate in various activities such as exclusive discounts and peripheral gifts with valid admission tickets, graduation certificates, and other relevant credentials. At the same time, Kenyue Coffee also launched store anniversary promotions for the general public in the five provinces of Northwest China. In Shaanxi, we have partnered with multiple scenic spots such as the Shaanxi Hanfu Association, the Shaanxi Tour APP, and Chang'an Twelve Hours to launch special activities such as Hanfu check-in and cultural tourism exclusive discounts, unlocking new Tang poetry leisure experiences and bringing Tang style and Tang charm into daily leisure life.
Having been deeply rooted in the northwest market for many years, Kenyue Coffee has always been based on regional consumer demand, catering to the leisure, social, and travel scenes of the masses. With its cost-effective products, comfortable spatial experience, and youthful brand tone, it has gained widespread recognition and love from consumers across the northwest.
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