Local specialty coffee. Photo by Chen Jiequan, a reporter from People's Daily Online
People's Daily Guiyang, June 13th (Reporter Chen Jiequan) On June 12th, the 2026 Yunyan 3rd season coffee culture event with the theme of "Gathering coffee at a fast pace, you can't do it" officially kicked off at the Xinyin 1950 Cultural and Creative Park. More than 60 coffee brands from both inside and outside the province are gathered on site, integrating cultural experience, industry exchange, and consumer interaction. Citizens can check in for boutique coffee from all over the country at their doorstep.
Coffee is one of the most representative urban fashion business cards of Guiyang, and it is also a characteristic carrier for Yunyan to activate consumption, empower industries, and light up the city's fireworks. Since the launch of the coffee culture series in 2024, the brand Yunyan has achieved a double harvest in terms of reputation and traffic. At present, there are nearly 400 coffee related market entities in Yunyan District, cultivating more than ten world-class and national coffee competition champions, and numerous baristas have achieved excellent results in domestic and international competitions. Champion Coffee and Yunyan Intelligent Manufacturing have become unique local labels, laying a solid foundation of industry and talent for hosting high-level coffee cultural events.
On this basis, this season's event has added new ideas, focusing on four major features: professional competition, trend experience, consumer benefits, and industry empowerment. With rich scenes, professional events, and diverse gameplay, it continues to polish the unique IP of "Yunyan Coffee". The event will last until the 14th, not only setting up a coffee tasting section, but also landing two top domestic authoritative coffee events – the World Barista Competition China Regional Selection (CBC) and the World Coffee Brewing Competition China Regional Selection (CBrC) Guiyang Regional Competition. Peng Jinyang, the champion of the World Coffee Brewing Competition, Li Jinkun, the champion of the China region of the World Coffee Brewing Competition, and Lu Daoqiang, the runner up of the World Coffee Pulling Competition, are three industry "top celebrities" stationed to share and teach.
As the founder of the local coffee brand George Captain in Guiyang, Peng Jinyang hopes that this event can bring rich and diverse experiences to coffee enthusiasts. With the help of this grand event, more people can get to know Guiyang coffee brands and further promote cultural exchange and mutual learning of coffee from various regions.
Double PANG, a coffee brand from Chongqing, had a very popular booth and created a "Guiyang limited edition" coffee circle powder specifically for the event. Cafeteria Pangpang said, "The activity's popularity far exceeded expectations. The 30 cups of limited edition that we prepared were sold out early, and nearly a hundred cups of other special flavors were also sold out
This event is open to citizens and tourists for free throughout, with brand discounts, new product launches, free tasting, interactive lucky draws and other benefits, attracting citizens and tourists to come and check in, and give likes to the unique experience of drinking local specialty coffee at their doorstep. The rich coffee atmosphere showcases the urban fireworks atmosphere and injects new consumption momentum into the high-quality development of Yunyan District.
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