Introduction to the current situation of the coffee ind

In recent years, the coffee industry in Hainan has achieved certain development under policy promotion. The following is an introduction to its current industry situation:

Planting situation: Hainan is the earliest coffee producing area in China, with a glorious history of planting, but the planting area has since shrunk significantly. In recent years, with the support of government policies, the planting scale has gradually recovered and is currently stable at around 16000 acres, mainly distributed in Xinglong, Chengmai, Qiongzhong and other areas of Wanning. Hainan is more suitable for growing Robusta coffee due to climate, altitude, and other factors.

Production and processing: The local coffee bean production in Hainan is only about 200 tons, accounting for only 2% of the national total, which cannot meet the processing needs of Hainan coffee enterprises. Enterprises need to import coffee beans from Vietnam, Ethiopia, Yunnan and other places. At present, the coffee processing capacity in the province exceeds 30000 tons, and Wanning has concentrated nearly 80% of the province's coffee processing capacity, covering planting, processing, and trade.

Policy support: The Hainan Provincial Party Committee and Government attach great importance to the coffee industry and have launched a three-year action plan to cultivate and develop the entire coffee industry chain. A series of supportive policies have been adopted, such as cultivating excellent coffee varieties, promoting coffee under forest planting, and introducing leading enterprises. In addition, the duty-free policy for value-added processing at Hainan Free Trade Port has provided strong support for the development of the coffee industry, reducing the raw material costs for enterprises.

Brand building and market promotion: Hainan has multiple local brands such as Fushan Coffee and Xinglong Coffee, among which Xinglong Coffee and Fushan Coffee have obtained national geographical indication protection products. In 2024, Hainan held the Robusta Coffee Green Bean Competition, showcasing the unique charm and allure of Hainan coffee, and expanding the popularity and influence of Hainan coffee beans.

Industrial integration: The coffee culture and tourism in Hainan are deeply integrated, forming a development model of "coffee+tourism", such as the Chengmai Fushan Coffee Culture Town, Wanning Jinan Kexinglong Coffee Museum, etc. Tourists can experience the coffee making process and feel the coffee culture here. In addition, Chengmai has also released a coffee industry development plan, which will build an international coffee trading base and a global contract processing base, and establish three major centers for coffee research and development innovation, brand display, and tourism experience.

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