Since its establishment in 2016, the Lujiazui International Coffee Culture Festival has infused coffee fragrances from around the world into the autumn breeze of the Financial City every year. When it stands at a brand new starting point of the 'New Decade', the 'Coffee Covenant' has been in contact even earlier than before.
The 11th Lujiazui International Coffee Culture Festival Spring Special Session will be held from May 29th to 31st at the Lujiazui Central Green Space. By creating a new consumption scene integrating culture, business, travel, sports and exhibition, it has sent a three-day China-Chic cultural agreement to citizens and tourists, painted a new cultural picture of Lujiazui Coffee Festival "coffee in the left hand, tea in the right hand", and worked hard to promote "coffee+" to become the highlight of Pudong "all the year round".
Listen to a song called 'Shuimo New Tune' under the 'Three Piece Set'
The Lujiazui International Coffee Culture Festival has launched a new spring special event, which originated from an opportunity in the spring of 2025: at that time, the Lujiazui Coffee Festival first landed at the London Coffee Festival as the "China Coffee Joint Exhibition Group", bringing 15 local Chinese coffee brands to the "Encounter China" section, and the response exceeded expectations, with long queues in front of the booth. We have realized that Chinese coffee culture has the ability to engage in equal dialogue with the world, "said Chen Bai, the chief planner of the Lujiazui International Coffee Culture Festival. The successful experience of" going global "has sparked new thinking." Since Chinese coffee can go overseas, it should also open up a more relaxed field domestically to allow coffee to have a deep dialogue with Eastern culture
So, the 600 year old intangible cultural heritage Kunqu Opera met the modern skyline of Lujiazui for the first time, colliding with a unique echo: on the evening of May 29th, the full moon was in the sky, and citizens and tourists were amazed to see the "Prince of Kunqu Opera" Zhang Jun leading several musicians and collaborating with Kunshan Contemporary Kunqu Opera House to perform a live action version of "Shuimo New Tune · New Kunqu Opera" with a lake as the platform and a building as the curtain.
In the past, live action versions of Kunqu opera performances often appeared in Jiangnan gardens. In Lujiazui, Kunqu Opera is the soul, contemporary music is the form, and diverse music languages such as rock, electronics, pop, saxophone, violin, etc. are interwoven, allowing the six hundred year elegant charm of water to complete a wonderful encounter that transcends time and space between the building forest and the coffee and tea fragrance in the financial city. The live audience looked up at the night sky in the center of the city, listening to the evening breeze and Kunqu opera composing a concerto – at that moment, Jiangnan elegance had its own interpretation of this era.
Zhang Jun, known as the "Prince of Kunqu Opera", is actually a coffee connoisseur and a loyal fan of the Lujiazui Coffee Festival. Because of coffee, more people come to experience Kunqu opera, which is a very interesting way of spreading it. To inherit Kunqu opera, it must return to everyone's lives, so we hit it off immediately with the coffee festival, "Zhang Jun said." The central green space in Lujiazui has a unique personality, which is very different from previous Chinese style garden performances. "The audience can see the reflection of Kunqu opera performance in the water when they look down, and the 'three piece set' of Lujiazui when they look up. This is a unique landscape, it's very 'Shanghai'
During the day, the Spring Theater specially planned a "corner play" segment, presented by young actors from Kunshan Contemporary Kunqu Opera House. Sing a piece of opera lyrics with you, dance a water sleeve with you, and hold a gesture together… With the gentle opening of the classic Kunqu opera selection "Peony Pavilion: Dream in the Garden", the actors not only take the stage, but also walk through the crowd. Tradition is no longer distant, it is meeting you in a youthful way.
Following this water grinding cavity, the audience will find that the surprise is far beyond their ears. The spring session of Lujiazui Coffee Festival, together with EKA Tianwu, opened the first store in East China called "Shu Banquet Ode", presenting a flowing beauty of the East – the Wei and Jin poetry and dance play "Luo Shen", which portrays the beauty and melancholy of meeting the Luo River with a graceful and stunning posture; The Qin and Han court music and dance "Treading the Drum with Excellence" uses drums as the festival and dance as the soul, showcasing the majestic atmosphere of Han Dynasty's ritual and music harmony; There is also a parade of twelve flower gods and hairpin flowers walking among the crowd on site. Tourists can unexpectedly encounter elegance by the lake, in the woods, and at corners.
At the event, the Lujiazui Coffee Festival also teamed up with the "Neighbor Next Door" Shanghai Wu Changshuo Memorial Hall to present a Shanghai language recitation sharing session called "Poetry and Joy". Famous Shanghai opera performer Mao Shanyu, renowned performer Qiao Zhen, and first-class performer Zhu Lin from Shanghai Pingtan Troupe attended as recitation guests. The crowd recited the Moyun chapter in Shanghai dialect, writing a gentle footnote to the memory of the city.
From 'Half day Garden Tour' to 'Full Day Deep Visit to Lujiazui'
As shown by a series of national style performances, the newly opened 11th Lujiazui Coffee Culture Festival decided to echo each other with spring and autumn: the autumn venue will continue to gather cutting-edge expressions of global coffee, and the debut spring venue will let coffee and China-Chic culture shops unfold an elegant picture of oriental beauty.
From the first coffee festival in 2016, which attracted only 24 brands, to 2025, it has established partnerships with over 1700 boutique coffee and cultural and creative lifestyle brands. Based on this foundation, at the spring event, more than 30 boutique coffee brands such as DECADE CAFE, Coflix Chuanxing Coffee, Decameron Ten Day Talk, Parking Coffee, etc. will engage in flavor dialogue with the world; More than 30 Eastern tea and utensil brands, such as Very Bright Tea, Glass Heart Glass Language, Free Tea House, and Mishan Chunxiao, convey a thousand year elegant charm between cups and cups; More than 30 China-Chic new cultural and creative brands, such as Longxin, No Picture, No Language, DaBei+, came with the oriental trend; More than 30 food and light meal brands, such as Luo Su Ji and Yi Kou Echo, added a delightful surprise to the park… Over 150 brands gathered together to engage in a deep dialogue between coffee and Eastern lifestyle aesthetics.
Among them, the tea life section collaborates with the "Yixin Home" brand to interpret the scene of "one seat, one environment", quietly blending traditional tea activities with contemporary camping life. Under the towering "Three Piece Set" of Lujiazui, a tranquil "Eastern Tea Scene" was created on site. Vladimir Ri, a tourist from Russia, was invited to experience the "Tea House". I have many Chinese friends, and I also love Chinese tea, "he said." Looking up, I see skyscrapers, and being in this elegant courtyard, drinking Chinese tea, feels very relaxed
In order to turn the "half day park tour" into a "full day deep visit to Lujiazui", the "Lu Travel Notes" Lujiazui Global Pass was officially released during the event period. The pass covers the main venue of the coffee festival, Shanghai Guojin Center Shopping Mall IFC, Zhengda Square, Shangyue Bay, 96 Square, 1862 Fashion Art Center, Zhendan Art Museum and other shopping malls and art and cultural institutions. Holders of the pass can enjoy exclusive discounts, parking discounts, limited access to surrounding areas and other benefits. At the same time, Tiktok Life Service, the on-site communication partner, has also set up an interactive site to create an IP activity of "Lujiazui Haoguang Life Guide Collection". During the event, search for keywords such as "Lujiazui Shopping Guide" in Tiktok APP, and you can enter the special page. Many experts will clock in at the same time to record the wonderful moment of this Oriental Gathering.
Promote 'Coffee+' to become a wonderful 'year-round' event in Pudong
Starting from this year, the Lujiazui Coffee Festival will maintain a rhythm of two seasons, spring and autumn, and two events per year, creating a pattern of "global coffee watching autumn, Eastern elegance gathering in spring".
"In the past ten years, the Coffee Festival has built three major roles, namely, 'Coffee United Nations',' Industry Incubator 'and' Creative Origin '. Now, we let coffee resonate with China-Chic, tea ceremony, intangible cultural heritage and other oriental cultures, provide coffee lovers with a richer scene experience, and expand the aesthetic landscape of oriental life of' Coffee+'." Chen Bai said that relying on the continuous "growth" of Lujiazui Coffee Culture Festival, in the future, Lujiazui Central Green Space will open a window to the world to transmit oriental culture with coffee and tea as the link, and also open its arms to introduce into the global civilization, so that diverse cultures can converge and blend here, making Lujiazui not only the world The city of finance has become a city of coffee and culture with temperature.
In the future, the autumn session of Lujiazui Coffee Festival will continue to focus on the forefront trends of global coffee, while the spring session will focus on the in-depth presentation of Eastern lifestyle aesthetics, forming a dual scene of "one autumn and one spring, one fast and one slow". Chen Bai said, "This is not a temporary measure, but a strategic layout for the new decade. The Spring and Autumn period echoes and each has its own focus, together forming the complete narrative of the Lujiazui Coffee Culture Festival
The coffee culture activities in Pudong have the potential to become a wonderful event throughout the year. The reporter learned that the "Coffee+" model of Lujiazui Coffee Festival will also break through regional boundaries with the "Encounter" series this year. Through the superposition of different themed scenes, it will be replicated and spread throughout Pudong, achieving "one street, one brand, one scene, one feature". From June 12th to 14th, "Encounter Senlan" – Senlan International Red Wine and Coffee Festival will focus on the social consumption scene of "coffee+red wine", linking Senlan's waterfront commercial and sports leisure resources; This summer, "Encountering Zhangjiang" – Zhangjiang Future Life Festival will use "coffee+AI" to enter the technology life scene, allowing AI to resonate with healing pets and future technology… "Coffee+" will continue to enter various streets, towns, and functional areas of Pudong from Lujiazui, truly becoming a cultural link and consumption engine connecting the integrated development of cultural, commercial, and sports exhibitions in Pudong.
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