Recently, the winning results of the 2026 IIAC (International Coffee Tasting Association) International Coffee Tasting Competition were announced. Two Italian blended coffee bean formulas independently developed by Tiki Easy Coffee, a travel coffee brand under Sinopec, stood out from more than 200 competing formulas worldwide and won gold medals in both competitions. This is the second consecutive year that Yijie Coffee has won gold in this international competition. With the certification previously obtained, Yijie Coffee has accumulated 6 gold awards and 1 platinum award in IIAC competitions, and its research and development strength continues to receive authoritative recognition from the global coffee industry.
The two winning formulas this time are TikiEasy # FulFill and TikiEasy # Joyride, both independently polished by the R&D team of EasyEasy Coffee. The formula selects high-quality raw beans from Honduras, Ethiopia, Kenya, Colombia and other core high-quality production areas in the world. Through precise adjustment of mixing proportion and baking process, the final product presents a distinct flavor: elegant flower flavor in top note, mellow nuts in middle note, and caramel sweet aftertaste. The taste is mellow and full, and the aftertaste is long. It won high praise from the international jury for its balanced and unique flavor performance.
The IIAC International Coffee Tasting Competition is known as the "Oscar of the coffee industry" and is renowned for its rigorous sensory evaluation system and scientific tasting methods. It is a recognized quality indicator in the global coffee industry and attracts major coffee brands from around the world to compete every year, with fierce competition. Yijie Coffee has successfully broken through with two formulas this time, demonstrating the brand's solid competitiveness in the international coffee field.
Previously, in 2025, all four independently developed Italian blended beans from Yijie Coffee won the IIAC Gold Award in their first competition; In January 2026, the brand's No. 7 Italian blended beans further won the highest level award of the competition, the Platinum Award. This time, two new self-developed formulas won the Gold Award again, once again achieving quality improvement.
While the product quality continues to upgrade, the market expansion of Yijie Coffee is also accelerating simultaneously. As of now, Yijie Coffee has exceeded 2100 freshly ground coffee stores nationwide, covering multiple provinces and central cities in China, and has successfully expanded to overseas markets such as Laos and Australia. Relying on the network advantages of more than 30000 refueling stations and over 28600 Yijie convenience stores of Sinopec, Yijie Coffee accurately serves the traveling population with its unique positioning of "fast coffee in travel scenarios". Consumers can conveniently obtain a high-quality freshly ground coffee during a moment of refueling and charging.
Yijie Coffee was founded in 2019 and has now established a full category service matrix of "freshly ground+retail". In addition to freshly made coffee, it also sells freeze-dried, ready to drink and other coffee products through nearly 10000 Yijie convenience stores. Since its establishment, Yijie Coffee has always adhered to the concept of "direct supply from the place of origin, high-quality coffee", and established a quality management system covering the entire industry chain; By the end of 2025, Yijie Coffee and Syngenta Group will reach a global supply chain strategic cooperation, achieving stable direct supply of coffee beans from core production areas and consolidating the quality foundation from the source.
According to the brand, in the future, Yijie Coffee will continue to adhere to the core strategy of "strong quality, expanding scenarios, and expanding networks", fulfill the brand promise of "convenient and enjoyable along the way", continue to provide consumers with high-quality, cost-effective, and convenient coffee products and services, and strive to become a leading travel coffee brand.
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