In the midst of summer, strolling through the mountains of Xiding Township, Menghai County, Xishuangbanna Dai Autonomous Prefecture, one can find lush coffee trees and sparkling white coffee flowers, exuding a fragrant aroma. Under the coffee forest, villagers are busy weeding, fertilizing, pruning, and caring for the coffee trees that are about to bear fruit. In recent years, based on the advantages of ecological resources in mountainous areas, Xiding Township has made the coffee industry a pillar industry for enriching the people and strengthening the township. The entire chain has promoted the improvement of industry quality and efficiency, making small coffee fruits a "red fruit" that helps rural revitalization and drives people's income growth.
Guixia coffee cultivated and planted in Xiding Township
Xiding Township has an altitude of 1200 to 1800 meters, with a large temperature difference between day and night and excellent ecological environment. It was originally a golden area for planting high-quality small grain coffee, but why did the people in the past live in poverty while guarding the "golden land"? Originally, due to factors such as lack of unified planning, weak technology, and incomplete industrial chain, local coffee cultivation was scattered and extensive, and the industry development was weak and scattered. Good resources were not converted into good returns, and the coffee industry never formed a climate.
Party members and cadres go deep into the fields to pick fresh coffee fruits together with cafes
How to break through this dilemma and make coffee fruit truly a "fruit of wealth"? Since 2022, Xiding Township has provided the answer. The township accurately grasps its own resource endowment, designates the coffee industry as the leading characteristic industry of "one township, one specialty", innovatively implements the interest linkage mechanism of "party organization guidance+enterprise drive+cooperative organization+farmer planting", and uses party building to lead the breakthrough of industrial development problems. The village party organization takes the initiative to connect with leading enterprises, while party members and cadres, as well as leading figures in wealth creation, take the lead in planting and become "industry instructors". They go deep into the fields to promote excellent varieties, teach scientific planting techniques, solve the planting problems of the masses hand in hand, and promote the development of the masses. At the same time, by integrating scattered land and promoting the transformation of coffee cultivation from scattered and extensive to large-scale and standardized, the coffee industry has achieved leapfrog development.
Nowadays, the coffee industry in Xiding Township has begun to take shape, but how can we maximize the value of small coffee and promote the continuous improvement and efficiency of the industry? The township party committee has focused on extending and supplementing the supply chain, as well as brand empowerment. In order to improve industrial supporting facilities, Xiding Township has invested a total of 12.74 million yuan to build four standardized coffee processing plants, equipped with integrated facilities for processing, warehousing, and sales, achieving on-site processing and conversion of fresh coffee fruits, and significantly increasing product added value. At the same time, the township is making every effort to promote brand building, accelerate the application for green food certification, support the establishment of a coffee industry association, and continuously polish the "Xiding Coffee" characteristic industry business card, allowing good coffee from deep mountains to step out of the mountains and enter a broader market.
During the harvest season, villagers in Nannong Village pick coffee
The ultimate goal of industrial development is to enable the masses to share the fruits of development. How can the coffee industry in Xiding Township truly drive the masses to increase their income and become prosperous? The answer lies in every job position and every joy of increasing income. The booming development of the coffee industry has not only revitalized idle land resources in rural areas, but also opened up channels for people to increase their income and become prosperous nearby. The township has set up precise "order based" skill training courses for coffee planting, picking and processing, to enhance the working skills of the masses. It has attracted a large number of local people to work nearby all year round, covering the entire industry chain of field management, fresh fruit picking, processing and sorting. The average annual income of migrant workers exceeds 30000 yuan, truly realizing the dual benefits of employment and income growth for the masses at their doorstep.
In the past, I had to go to other places to work and couldn't take care of the elderly and children. Now, working at my doorstep allows me to earn money and take care of my family, and my life is becoming more and more promising. "Speaking of the changes brought about by the industry, local villager Yukanxiang's face is full of satisfaction. From scattered planting to full chain development, from extensive management to brand leadership, Xiding Township relies on small coffee fruits to turn good mountains and waters into a good industry for increasing income, truly realizing a virtuous cycle of ecological goodness and people's wealth. It practices its original intention with practical actions and uses industrial development to help rural revitalization.
Yunnan Netcom correspondent Zhao Min and Gan Tao
Liaoning ICP Security No. 21122402000217