Recently, Yunnan coffee has been very popular.
At the just concluded National People's Congress and Chinese People's Political Consultative Conference, Wang Ning, the Secretary of the Provincial Party Committee, extended a warm invitation to the reporters present at the Yunnan delegation's open day event: staying up late to catch up on the work, why not have a cup of Yunnan small grain coffee to refresh yourself and experience this unique flavor.
From "hidden in the deep mountains, unknown to people" to "fragrant and becoming a hot topic during the Two Sessions", following the path of Yunnan coffee's emergence, we can appreciate that Yunnan's "coffee spot" originated from "taste" and became "promising".
Tourists enjoy coffee and admire the sea of clouds. Image source: People's Daily
First of all, 'taste' is the foundation of the industry.
Once upon a time, Yunnan coffee was just a cheap "synonym" in the international industry chain, with its flavor ignored and its value suppressed.
But today, when tasting Yunnan coffee again, the unique flavor is "strong but not bitter, fragrant but not strong, with a slight acidity". The change on the tip of the tongue stems from Yunnan's technological empowerment of every bean. From high-quality cultivation at high altitudes, to refined fermentation treatment, and to high scores in the blind test of the "Excellence Cup", Yunnan coffee has won public recognition for its unique flavor of "strong but not strong".
In this taste, there is not only the gift of local customs, but also the content of technology.
Speaking of 'promising', this is the realistic path for the industry to break through.
With good beans, it's even more important to have good deeds. Yunnan coffee is no longer waiting for a "golden rice bowl" to eat, but has sparked a "quality revolution" in the industry.
In terms of maintaining integrity and innovation, the coffee premium rate has jumped from 8% in 2021 to 41.7% today, and old trees have produced good beans.
In the full chain upgrade, the deep processing rate has increased from 20% five years ago to 85% today, achieving a leap in value from beans to cups.
In terms of coffee tourism integration, coffee shops have entered snowy mountains and tourist villages. Tourists and travelers can enjoy the comfort of "coffee in the left hand and tea in the right hand" while experiencing a "life called Yunnan".
After this combination of punches, the effect is obvious: Yunnan's coffee output value is approaching 100 billion yuan, completely breaking free from the dilemma of "increasing production but not increasing income".
Finally, saying 'there is a place' is a dual response of the market and people's livelihood.
When 'taste' meets' achievement ',' position 'follows.
This "coffee spot" has won the praise of the General Secretary: "Yunnan coffee still represents China. This sentence is the best praise for the fighters on this land.
This kind of "coffee spot" has gained market recognition: Luckin Coffee, Starbucks, and others are vying for it, and the average export price has skyrocketed, exporting to more than 40 countries.
This kind of "coffee spot" carries the warmth of people's livelihood: in Baoshan Xinzhai Village, known as the "number one coffee village in China", the output value of coffee agriculture will reach 250 million yuan by 2025, and the per capita income of villagers will exceed 40000 yuan, which is 15 times that of more than 10 years ago. Coffee has become a 'sweet business', bringing happiness and sweetness back to the lives of ordinary people.
A cup of Yunnan coffee, with its unique flavor, tells us that on the map of world coffee, position is never innate, but is forged step by step.
This cup of cloud coffee is worth savoring.
Liaoning ICP Security No. 21122402000217