Text and pictures/Reporter Xu Weilun from Yangcheng Evening News
On May 1st, the 2026 Guangzhou Coffee Culture Season officially kicked off at Tianhe Sports Center. The event gathers high-quality coffee brands from 43 cities in 13 countries, providing citizens and tourists with a rich experience of premium coffee.
Among them, the Tianhe venue is themed "Flower City Coffee Fragrance, Coffee Changtian River", deeply integrating coffee trend culture with cultural and tourism consumption, showcasing the rich coffee culture and vibrant industrial vitality of Tianhe District, allowing citizens to experience the fashionable charm of Flower City and the urban smoke and fire atmosphere in the rich coffee fragrance.
The 2026 Guangzhou Coffee Culture Season kicks off at Tianhe Sports Center
Tianhe Coffee's store density ranks first in the city
On the opening day, the organizers released two major rankings, the "Tianhe Coffee Heat List" and the "Tianhe Coffee Concentration List," to lead the industry's development with benchmark demonstrations and cultivate new trends in coffee consumption.
It is reported that Tianhe has a leading coffee consumption market in the city, with coffee consumption density and industrial vitality ranking first in the city. There are currently 743 coffee shops in Tianhe District, and the coffee consumption industry is thriving. There are both community independent coffee shops with distinctive styles such as Round Trip Coffee and Star Coffee in the jurisdiction, as well as nationally renowned chain coffee brands such as JPG and MANNER COFFEE. There is also the first 10000 square meter coffee cultural and tourism space in Guangzhou – Coffee Source. Multi brand clustering and symbiosis, complementary development of specialty small shops and chain brands, building a "multi brand, strong vitality" coffee consumption ecology.
The 2026 Guangzhou Coffee Culture Season attracts numerous citizens and tourists to check in
In the afternoon of that day, the South Square of Tianhe Sports Center staged a spectacular fashion show called "Yi" Road Life Flower · "Shang Tianhe". 30 famous models dressed in 45 sets of creative costumes, inspired by coffee and incorporating international runway styles, presented a high-value trend show, bringing a refreshing visual feast.
The vitality of the city roaming performance "Fei Chang Tianhe x I am the Discovery Official" is also on stage. Small Discovery Official Shop, Cantonese New Voice Singing and Playing, Scene Drama, Coffee Fun Competition, String Orchestra Performance and other exciting activities take turns to appear. The audience who enter the venue can enjoy the coffee while wandering around Tianhe in the strong atmosphere of the coffee season, experiencing the wonderful collision of Bay Area culture and coffee aroma.
The new business model of "coffee+" is bursting with vitality, activating consumer momentum
This year's coffee culture season has a total of 232 booths set up at the Tianhe venue, with Tianhe local enterprise booths accounting for about 20%. High quality enterprises in the jurisdiction, such as Sinochem Petroleum, Boer Home Furnishings, Miaomiao Coffee, etc., participated in the exhibition, showcasing brand coffee machines such as "GOTECH Gaotai", "Primitalia Pumeitai", "Two Dolphins", as well as coffee brands such as Coffee Source Roasted Coffee Beans and Chunshan Coffee, comprehensively demonstrating Tianhe's solid industrial foundation and good development prospects, effectively deepening industry exchanges and cooperation, and continuously enhancing regional investment attraction.
232 coffee stalls converge at Tianhe Sports Center
The Tianhe exclusive booth also innovatively creates cross-border models of "coffee+games" and "coffee+motorcycle travel", showcasing the achievements of digital cultural and creative industries and the development of the coffee industry. It collaborates with local coffee brands for collaborative promotion, achieving industry complementarity and joint investment attraction. The exhibition will simultaneously create two themed exhibition areas, "Coffee+Culture and Tourism" and "Coffee+Business District", integrating cultural and tourism resources in the jurisdiction, unleashing the advantages of core business districts, and comprehensively promoting high-quality investment carriers and development opportunities.
Local gaming company Deep Blue Interactive crosses over to create a coffee brand
In this event, citizens can use the "One Phone Tour Tianhe" WeChat mini program to apply for verification codes online with various ticket stubs such as coffee season tickets, and enjoy discounts at nearly 300 cooperative merchants in the region. The event covers diverse business formats such as hotels, catering, retail, and cultural and sports, including core commercial carriers such as Tianhe City, Zhengjia Plaza, and Guangzhou ICC International Trade Center, leveraging ticket economy to promote deep integration of cultural tourism and commerce.
In the future, Tianhe District will continue to focus on improving and expanding the quality of the coffee industry, based on the advantages of initial economic development, striving to create the first choice for coffee brand launches, vigorously introducing brand first stores and flagship projects to the core business district, continuously enriching characteristic commercial formats, and enhancing regional commercial competitiveness.
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