Kunshan Coffee Shines at the CIIE as Jiangsu Firms Link Up Globally

At a Glance (China Coffee Network): Kunshan debuted the 'Global Fine Beans · Gathering in Kunshan' zone at the ninth CIIE, where more than 40 brands and over 100 products showcased a coffee industry cluster spanning green beans through smart manufacturing.

During the ninth China International Import Expo (CIIE), Jiangsu elements stood out across the halls. From the full-chain display of Kunshan’s coffee industry, to “Jiangsu Products” stepping out of the venue and into global markets, to Jiangsu firms connecting intensively with quality international resources and signing purchase orders, Jiangsu is integrating deeply into global industrial and supply chains with the confidence to “sell globally” and the openness to “buy globally.”

At this year’s CIIE, Kunshan set up the “Global Fine Beans · Gathering in Kunshan” zone for the first time, bringing together more than 40 well-known brands and over 100 flagship products to present a complete “international coffee — premium food — smart manufacturing” industrial cluster. The zone displayed green beans shipped across oceans, smart coffee machines and freeze-dried coffee products, as well as circular-economy novelties such as cat litter made from coffee grounds, making the “life story” of a coffee bean something visitors could see, taste and touch.

Within the zone, the “Shared Big Market · Export to China” international coffee supply-and-demand matchmaking meeting was held concurrently, with exhibitors from major global coffee-growing regions meeting face to face with Kunshan coffee companies, buyers and roasters, helping Kunshan firms connect on site with quality origins and add more imported green beans to their purchasing lists. “Our company is based in Kunshan,” said He Weibiao, deputy general manager for Greater China at Vietnam’s Trung Nguyen Legend Coffee. “At the matchmaking session there were coffee-industry buyers from all over the country, and we got to see many products from quality growing regions.”

The CIIE is a concentrated entry point for global merchants and attention, and an excellent window for showcasing Jiangsu products. Inside the halls, established and emerging brands demonstrated the innovative vitality of Jiangsu goods in the cultural-exchange zone; outside, the “Jiangsu Products Nationwide Tour · Shanghai Station” hosted by the provincial department of commerce turned the CIIE’s “away game” into a “home game,” converting expo traffic into greater influence for Jiangsu companies.

“We brought three products in total,” introduced Li Shaona, head of the market brand center at Jiangsu Jupiter Intelligent Technology Co., Ltd. “For example, these viewing-entertainment glasses effectively give you a mobile home cinema. On a plane or high-speed train during a business trip, you can put them on without disturbing anyone else.”

Eye-catching technology, cutting-edge equipment, quality raw materials… Since the CIIE opened, Jiangsu trade delegations have moved quickly into “shopping mode.” Many companies targeted high-end equipment, new materials, precision components and other exhibits, actively connecting with leading overseas suppliers and specialist service providers, using the open platform to benchmark against frontiers, fill gaps and iterate upgrades.

Sun Tian, section chief of the painting department at Nantong COSCO KHI Ship Engineering Co., Ltd., told reporters that over the past two days they had held cooperation talks with exhibitors from around the world in the technical-equipment zone, focusing on industrial robots and digital industrial automation, hoping to ride the CIIE momentum to find more quality supply-chain resources and learn from peers. “Our main products are large vessels, so we want to find partners in smart manufacturing and digital transformation suited to our shipbuilding,” he said. “Companies such as Kawasaki Heavy Industries and Siemens have some quite good products that are worth learning from.”

Litchi News Center reporters Li Qiuyu and Liu Yuwei; edited by Xiaoyu’er and Xiaojin

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