The 2026 Shanghai International Coffee Culture Festival will kick off on April 30th, with the theme of "Tasting the World in Shanghai". This year, the main venue will continue to be located on the North Bund in Hongkou. From April 30th to May 4th, the 2.3-kilometer stretch of Hongkou North Outer Beach Riverside has been transformed into a fully open characteristic block, gathering nearly 300 brand booths and more than 20 international cafes on site to create an immersive consumption scene that can be visited, tasted, and socialized.
From April 30th to May 4th, the main venue activities will cover core areas such as Hongkou North Bund Century Plaza, World Reception Hall, North Bund Guoke Center, and Zhiyang Platform. Along the 2.3-kilometer waterfront, the city's largest coffee life market will be built. The overall plan includes four characteristic areas: international zone, industrial chain zone, cross-border integration zone, and interactive experience zone. The zones are clear and the formats are rich, deeply integrating intangible cultural heritage handicrafts, old brand revitalization, film and music, gaming and e-sports, leisure fishing and other diverse scenes, providing one-stop solutions for brand display, industry exchange, leisure experience, and trendy social needs.
The main venue features a variety of highlights, combining diverse experiences with international style, bringing a full sensory and all time coffee culture feast to citizens and tourists.
Full coverage of land, water, and air
The cruise ship is equipped with a water stage, where bands perform and light and shadow shows overlap. The carnival atmosphere of the waterfront market is fully filled, and a dedicated airship for the coffee culture festival sets sail from the North Bund. The low altitude cruise outlines the fascinating scenery of the fragrant coffee in the clouds. The linkage of water, land, and air creates an immersive panoramic view, allowing citizens and tourists to experience the infinite possibilities of "coffee+" life in the river breeze and light and shadow.
There is also a white horse appearing in the main venue, and tourists can take photos with it in the same frame. The river view is captured in the mirror, and photos can be taken casually to capture the beautiful meaning of "success on horseback" and "good luck in the Year of the Horse".
In Shanghai, clinking the cup with the world
The world champion, top 50 bakers in Asia, and top 10 bakers worldwide will make a collective appearance, bringing together the "All Stars" of the coffee industry in one go. More than 10 coffee world champions and more than 15 super popular KOLs will appear as "one-day vendors" In addition, 55 year old Latvian "Ferrari Mr." and "Nine headed Referee" Sergei Sinkins, who became popular at the Chengdu World Games, will serve as a referral officer for the 2026 Shanghai International Coffee Culture Festival and flash at the event site.
Coffee+Everything
On site, a variety of formats are integrated with "coffee+everything", with a spring flower sea intertwined with the aroma of coffee. Fishing experiences, cute pet challenges, intangible cultural heritage handicrafts, outdoor movies, coffee sports and other content are launched in rotation, and a dreamy flower light and shadow show is beautifully staged at night.
Popular IP Joint Activities
The event site will be linked with "King of Glory" to create a King of Glory coffee experience area and themed stage show, and a variety of coffee with interesting protagonist group patterns will be launched. There will also be themed decorations on site to create a strong atmosphere.
Live Doll Machine
The live action doll machines that were popular and flooded social media at last year's coffee culture festival market have become the most unforgettable and joyful memories in the hearts of citizens and tourists. This year, this fun and joy will make a heavy return and continue, once again landing on the site of the North Bund Coffee Festival. With more interesting interactive forms and richer surprise gifts, both children and children can immerse themselves in the joy of "catching your hands soft", adding a lot of childlike fun and surprises to the coffee journey.
Improper Coffee Grand Prize
The event will bring a grand prize for inappropriate coffee: strange flavors, interesting, beautiful, delicious and other strange coffee and food will bring citizens and tourists a different coffee experience.
Japanese Coffee Night Wine
The band is stationed and the electronic DJ takes turns to perform, allowing citizens and tourists to stand and listen to music, sit and clink glasses, and sway to the rhythm.
Check in collection seal
Multiple interesting check-in points have emerged, and with just one snap, you can easily capture a large photo, satisfying the desire of citizens and tourists to share. There is also a check-in guide manual at the event site. By participating in interactive activities and collecting stamps, you can win good gifts around the event.
In addition, the event will also be linked to Gaode Map, allowing one click navigation to the 2026 Shanghai International Coffee Culture Festival, distributing exclusive taxi voucher packages, and accurately targeting massive travel traffic.
Urban Giant · Flash Device
The implementation of the "Urban Giant" plan will carefully layout 10 coffee themed art installations throughout the city, creating a "new coffee landmark" that combines check-in attributes and dissemination power, extending coffee culture from the riverside venue to the city streets, and forming a strong atmosphere that can be seen and felt by the whole city.
Among them, Hongkou has two exclusive core locations, located in Baiyulan Square and Jinchao Lane 8, waiting for citizens and tourists to go and take photos, capturing the city's limited edition beauty of the exclusive coffee festival.
As the main venue of this coffee culture festival, Hongkou District has a profound coffee culture heritage and superior location advantages. From the introduction of coffee shops in the Licha Hotel in 1846 to the Hongkou Cafe becoming a microcosm of cultural exchange between China and foreign countries in 1886, coffee culture has long been integrated into the urban fabric of Hongkou and has become an important part of regional culture.
The hosting of the main venue of the Shanghai International Coffee Culture Festival is not only a continuation and revitalization of the coffee culture genes in Hongkou, but also an important measure for Hongkou District to promote cultural and tourism integration, activate consumer vitality, and showcase the city's image.
Liaoning ICP Security No. 21122402000217