In early summer, it is refreshed with a refreshing aroma of coffee. On April 26th, the first Haizhu "Coffee You Can't" Coffee Carnival and "Taste Cup" Coffee Cup Testing Competition kicked off at the Sofia Development Center in Pazhou. The event coincided with the grand opening of the 139th Canton Fair, where exhibitors from home and abroad, professionals from the Pazhou CBD, and coffee enthusiasts gathered to experience the urban vitality and industrial charm of Haizhu.
As a key characteristic activity after the overall layout of the coffee industry in Haizhu District in 2025, and also the practical implementation of the results of the Haizhu Coffee Industry High Quality Development Exchange Conference in March this year, this event focuses on fun cup testing interaction, immersive scene creation, and coffee+cross-border integration. It strives to create a relaxed "third living space" for urban professionals, linking the exhibition economy with coffee as a link, activating consumption scenes, and empowering industrial upgrading.
Through competitions, friends can enjoy the rich aroma and diverse coffee culture. The "Taste Seeking Cup" coffee cup testing competition has started happily, with coffee practitioners and enthusiasts from all over the city competing on the same stage to experience the fun and beauty of coffee culture through easy interaction of aroma tasting and flavor recognition. The competition prioritizes experience and communication, creating a relaxed and enjoyable atmosphere with strong interactivity. It provides an open platform for coffee enthusiasts to professionally taste and share their fun, making it a popular highlight of this coffee carnival.
Leisure scenes create a warm and cozy atmosphere, creating the third living space in the city. This coffee carnival closely meets the needs of the working population in Pazhou CBD, gathering over 30 high-quality coffee, beverage, and baking brands to create a one-stop leisure district that integrates tasting, clocking in, and resting. Carefully set up coffee themed check-in area, comfortable leisure experience area, and public cup testing interactive area on site, relying on the immersive spatial layout of Sofia Home Experience Center, to create a warm and elegant leisure atmosphere. With rich and diverse drinks and fun experiences, busy urban professionals can relieve fatigue during work breaks and achieve seamless connection between office, leisure, and social activities.
During the Canton Fair, exhibitors stop and experience the urban leisure atmosphere of Haizhu, which combines fireworks and quality.
Going downstairs, you can encounter a heartwarming coffee market with a relaxed and healing atmosphere. This is the leisure space we long for! "The genuine admiration of young people working nearby is the most vivid interpretation of the" third living space ".
Cross border integration easily breaks through boundaries and continues the innovative ecosystem of "coffee+". The event deeply implements the cross-border integration development concept of Haizhu's "coffee+", relying on the advantages of the Sofia Home Experience Center's real-life exhibition hall, to promote the organic linkage between coffee culture and live streaming e-commerce, home consumption, and exhibition economy.
As the core bearing area of Guangzhou AI and digital economy, Pazhou CBD attracts leading enterprises such as Tencent, Alibaba, Tiktok, Vipshop, Ant, and thousands of digital and AI enterprises to settle in relying on the industrial pattern of "digital+exhibition+headquarters" integrated development. This is not only a national demonstration zone for the application of artificial intelligence models, but also a digital economy highland that has been ranked among the top ten on Forbes China CBD Competitiveness List for three consecutive years. The number of large-scale model and algorithm registration projects ranks among the top in the country, outlining the development profile of Pazhou CBD as the most densely populated and well structured AI industry cluster in China.
This coffee carnival relies on high-quality industries in Pazhou, enriches consumer formats through cross-border integration of industries, promotes the integration of the coffee industry into urban daily life, and coexists with urban life. The coffee industry planning is placed in tangible and experiential scenes, allowing the continuous aroma of coffee to infiltrate the urban texture.
Building dreams with the fragrance of coffee, enjoying the sea pearls. Next, Haizhu District will continue to deeply cultivate the coffee industry ecology, enrich the cross-border integration scene of "coffee+", improve the leisure facilities of building and commercial districts, use coffee as a medium to link the exhibition economy, digital economy and quality life, continuously polish Haizhu Coffee's characteristic activity business card, and make the "third living space" cover more working people and citizen friends, making the aroma of coffee a distinctive symbol of Haizhu City's fireworks, injecting a continuous stream of warmth and vitality into the high-quality development of the region and the construction of Guangzhou as an international consumption center city.
The coffee carnival event will last until April 28th. We welcome the general public and coffee enthusiasts to participate and enjoy the aroma and beauty together.
Southern+Reporter Wu Yulun
【 Author 】 Wu Yulun
【 Source 】 Southern Newspaper and Media Group Southern+Client
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